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BlueTooth - Via a Bluetooth connection from your PC to your phone.
InfraRed - Via an infra-red connection from your PC to your phone.
The latter options are
most common as most phones now come with either infra-red or Bluetooth connectivity as standard. If your PC does not already have built-in infrared/Bluetooth, you can buy one for it quite cheaply.
You then use
software provided with your infra-red/Bluetooth adapter or download software from your Phone manufacturers website to transfer any compatible image, ringtone or freeware game that you have on your PC to your phone.
If you like to customise your Phone regularly then this will save you a lot of money....
.....that you can put towards
next new fancy Mobile Phone that comes along.
TIP - If you do not have
ability or inclination to use
free methods available then it is worth noting that you should only purchase Mobile Phone content using SMS or a Landline as using a Mobile Phone to ring generally incurs an operator surcharge.

Carl Harper is the author and freelance writer of a number of articles and tips on Mobile Phones. He is also the webmaster of the Mobile Phone Portal c4rlh.com