The next step is to think in terms of quality not volume. Pay close attention! The number of hits on your web site does not matter. What matters is quality of those hits! You need to attract people who are interested in what you are selling. That's central difference between a click and a customer.

We are care givers to both a dog and a cat. I love dog. My wife loves cat. Now if I have best tasting new doggie bone ever developed, I wouldn't market it to cat lovers. I need to attract dog lovers. If you were selling a dog bone, wouldn't it be better to have 5000 dog lovers visit your site than 50,000 cat lovers?

There are dozens of techniques available for targeting traffic, especially via search engines and directories. Learning how to properly craft your title page and meta tags will certainly help. It will also be beneficial to purchase targeted traffic through some of better "pay-per-click" services such as Goto.com.

A KILLER SALES LETTER

There is one more piece of puzzle that's missing. The Internet is filled with thousands of sites owned by webmasters who represent great products. Many of these webmasters have learned fine art of targeting traffic. Nevertheless they are still not making many sales.

The problem is that their site just doesn't sell. As such, it is just wasted cyberspace. To succeed online you must learn how to write "CASH PRODUCING" text! You need to learn art of writing a killer sales letter, geared toward customers needs. Without this skill best you can do is attract clicks. You'll never convert them into customers.

Follow above steps, and you're already on your way!

And most will do it. If they like your product, they should have no problem lending their name to a testimonial that mirrors their thoughts. In fact, they probably would of said it themselves, only they didn’t feel competent in their writing or didn’t want to take time.

You still may wonder, is it unethical?

I don’t believe so. I feel that if someone doesn’t agree with testimonials I’ve written, they’re not going to let me use their name. Writing my own testimonials simply lets people express their feelings without labor of writing.

There are a few other tips you’ll need to write your own testimonials:

Write your first five to seven testimonials, then send them out to one customer. Wait for their reply. If they decide to tag their name to one of them, then replace it with another new testimonial and send it to your next customer. Keep track of which ones you’ve used, and replace them as you go.

Give opportunity for your customer to enhance testimonial. Let them change words or phrases. Allow them to add or delete sentences. In a sense, let them really make it their own.

This is a powerful method of securing testimonials for a new product. I would say that almost half testimonials on my web page were acquired this way. As I get new unsolicited testimonials that are really powerful, I swap out older ones. If you do same you have a powerful tool that reassures potential customers and turns them into buyers.