Cultivating Future Business - Your Champions & Fans

Written by Heidi Richards, MS


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· If you see your clients and others listed on your information cards “inrepparttar news” cut it out, and send it to them along with a Congratulations or Good News Travels Fast note.

The Little Extra’s Can Bring Big Results!

· If your client has a business that you can promote, Promote It! Hand outrepparttar 136325 client’s business cards, keep a stack of them on hand to give to others whenrepparttar 136326 opportunity arises. I cross promote with many ofrepparttar 136327 people who do business with me and this has grown my referral business more than simply doing a great job.

· Include photos with letters to clients and vendors.

· Keep your database current, adding and deleting as necessary. You wouldn’t want to sendrepparttar 136328 assistant a note, ifrepparttar 136329 assistant is no longer with your client. It might just offendrepparttar 136330 person who replaced him/her and it would certainly make you look unprofessional.

· Maintain good records of each event. If you hear from a client 3 years from now, you can show your skills when you review their previous event. Include in those records what went wrong, and what needed to be improved. Include photos and samples of décor, activities and anything that will help expand your portfolio. Be sure to ask permission of your client to use these in your promotional materials.

If you followrepparttar 136331 above advice, you will not only survive, you will thrive in your endeavors. The domino effect will happen. You will be known as a caring professional, one that is in it forrepparttar 136332 benefit of all concerned and not just in it forrepparttar 136333 business!

© 2005 - Heidi Richards

Heidi Richards is the author of The PMS Principles, Powerful Marketing Strategies to Grow Your Business and 7 other books. She is also the Founder & CEO of the Women’s ECommerce Association, International www.WECAI.org (pronounced wee-kī) – an Internet organization that “Helps Women Do Business on the WEB.” Basic Membership is FREE. Ms. Richards can be reached at Heidi@speakingwithspirit.com or heidi@wecai.org.


Open Doors by Building Relationships

Written by Heidi Richards, MS


Continued from page 1

3. Find out who in your network’s network seems to know “everyone,” and get to know them.

4. Reach out and “touch someone,” regularly. When you do, have your lines ready and rehearsed. If you must leave a message, make it short, torepparttar point and leave your contact information.

5. Go whererepparttar 136324 people are.

6. Be a good talker and a better listener.

7. Get to know your network. Find out their birthdays, anniversaries, kids' names, hobbies.

8. When given referrals, find out whorepparttar 136325 decision maker is, get to knowrepparttar 136326 gate-keepers.

9. Use your network to gain introductions.

10. Give referrals to those with whom you network. Become a source of reference to build “word-of-mouth” marketing.

11. Be cheerful, confident and straightforward in every interaction.

Be Visible Without Really Trying

1. Ask questions.

2. Participate in discussions.

3. Write letters to your industry magazines and newsletters.

4. Introduce yourself to people during meetings, conferences and social events.

5. Discuss a book withrepparttar 136327 leaders in your new network.

6. Make people laugh.

7. Create an unusual business card – Have plenty to hand out.

8. Take up an unusual hobby (but not too weird).

9. Use your wardrobe to help you stand out without being outlandish.

10. Do favors for others and remember to thank those who do favors for you in a timely fashion.

© 2005 - Heidi Richards

Heidi Richards is the author of The PMS Principles, Powerful Marketing Strategies to Grow Your Business and 7 other books. She is also the Founder & CEO of the Women’s ECommerce Association, International www.WECAI.org (pronounced wee-kī) – an Internet organization that “Helps Women Do Business on the WEB.” Basic Membership is FREE. Ms. Richards can be reached at Heidi@speakingwithspirit.com or heidi@wecai.org.


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