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d)Removing layers from idea generators to decision makers. Good ideas often get filtered and diluted when they are passed between management layers. This slows feedback times and reduces
encouragement levels that push idea generation.
e)Visible progression of ideas through to tangible results. Motivation quickly declines if ideas do not progress. People will not see value of today’s idea generating activity when yesterday’s was fruitless.
In conclusion, creativity and innovation management does not necessarily involve large-scale change. Incremental changes can lead to radical effects. Further creativity and conservatism are not necessarily mutually exclusive.
These topics are covered in depth in MBA dissertation on Managing Creativity & Innovation, which can be purchased (along with a Creativity and Innovation DIY Audit, Good Idea Generator Software and Power Point Presentation) from http://www.managing-creativity.com. You can also receive a regular, free newsletter by entering your email address at this site.
Kal Bishop, MBA
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Kal Bishop is a management consultant based in London, UK. He has consulted in the visual media and software industries and for clients such as Toshiba and Transport for London. He has led Improv, creativity and innovation workshops, exhibited artwork in San Francisco, Los Angeles and London and written a number of screenplays. He is a passionate traveller. He can be reached on http://www.managing-creativity.com.
