d)Expressing unusual thought. Experiencing world in novel ways. Effect significant changes in culture (Csikszentmihalyim, 1996).

Implies creativity has practical, expressive and cognitive elements. Closer to common perception of “artist.”

e)Producing a number of ideas, a number of diverse ideas and a number of rare ideas. The most thoroughly “scientific” definition and practical on a quantitative level.

f)Creativity as problem identification and idea generation and innovation as idea selection, development and commercialisation. Provides a good distinction between creativity and innovation. Implies a number of differing competencies are involved and also implies universality of creativity – we are creative on some level as we all solve problems.

Other definitions, measurement and benchmarking techniques are covered in depth in MBA dissertation on Managing Creativity & Innovation, which can be purchased (along with a Creativity and Innovation DIY Audit, Good Idea Generator Software and Power Point Presentation) from http://www.managing-creativity.com. You can also receive a regular, free newsletter by entering your email address at this site.

Kal Bishop, MBA

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