* Always Start With The Least Expensive Venue When you embark on a campaign be sure that you build in a method for scaling your response. Before you blow your ad budget on an expensive Solo Ad, measure response you get from an abbreviated ad in a smaller publication. This preserves capital while it serves as a test for evaluating your response. For example, ezines with most readers are not always ones with best results - test first, then go for solo ad if your smaller ad generated acceptable interest.

* Create a System For Testing Your Promotion The sophistication of Internet technology now provides modern methods of testing and re-testing. Use of Ad Trackers, Click Exchange venues, and quickly edited auto-responders greatly reduce expense of mistakes. Set up a system that takes advantage of technology.

* Ask For The Order More Than Once Whether your sales pitch is delivered on a website or via e-mail, insert your action/order links multiple times. Prospects respond to different buying signals, so be sure to insert a link directly after each perceived trigger within your ad copy.

* Persistence Will Pay You, Quitting Will Cost You Failure is an opportunity for future success, but giving up is simply giving in. The expression, "Try, try, again" is not a click without reason. If you are leaning in right direction, you will, at very least, fail forward. That will get you closer to success. Quitting will not. The Internet loves and caters to quitters - don't be lured in by promise of greener pastures. If you aren't making money in a legitimate opportunity where others are making money, then you won't solve that problem by moving onto something else. You solve it by trying a different approach and by not giving up. Like saying goes: Wherever you go, you take yourself with you.

In your next training e-mail you will be introduced to greatest friend any marketer could ask for when it comes to promoting your business. Stand by . . . it's AIDA with a brand new face. You're going to love this!

Eugenijus Sakalauskas is an established ezine publisher and direct marketer who specializes in developing new ideas and methods on Website Marketing & Home Business Secrets Get FREE infomailto:pluginnetproefit@getresponse.com Support:support@pluginnetproefit.com

4.Messages. One of key areas to work out is what communication messages you need to get across. Work out 4-6 key messages and develop video around these. If you have too many messages people will tune out. Essentially, make sure you give information that your audience wants to know (not what you think they ought to know).

5.Script. The script provides backbone to any video project. It’s always worthwhile spending extra time refining script. As a rule of thumb, it needs to be completed before any filming begins. The best kind of script is short and sharp and revolves around your main messages. The quicker you can get your message across, better result. Avoid putting everything into script, as wall to wall voiceover is quite tiring (and boring) to watch.

6.Assign a contact person. A designated person from your firm will need to be available to work with video production company. The production house will need script information and approval, help in organising shoots, copies of your logo and other relevant materials and someone to view a draft of video and then finalise. This person will also need to make sure that look and feel of video best represents your company.

7.Get expert advice. A good production company will be able to advise you on best format for your needs such as music, filming, editing style and how schedule will run. They will also be able to take your brief and come back with a range of suitable suggestions. Don’t stress about technical issues. That’s job of your producer.

(c) Marie-Claire Ross 2005. All rights reserved.