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A lot of businesses also lose sight of
fact that their homepage should not only convey what
business is about but also what
website is about. What can visitors do on
website? What types of information can they find here? What are
best things about
website? If you don't convey all these vital messages quickly via
homepage people will not stick around trying to find
answers themselves deeper within
site.
Put Yourself In The Shoes Of Your Customer
As with many marketing approaches
key here is to take a step back and imagine yourself as a customer viewing
homepage for
first time. What would you want to see? Perhaps client comments to instil a sense of trust. Or maybe press clippings that illustrate
profile and respectability of
company?
Whatever you decide to place on
homepage keep it snappy. Less is more. It's a cliché but it holds 100% true as far as your website's homepage is concerned.
Michael Cheney, magnet4web.com (c)

Michael Cheney is a successful entrepreneur and owner of magnet4web.com - one of the UK's leading website marketing companies. You can read more of his articles and download your FREE website marketing guide "How To Turn Your Website Into A Customer Magnet" at www.magnet4web.com