Creative MarketingWritten by Rudy Hiebert
Selling Our Family Car - A Marketing Opportunity The more than ten year relationship with our favorite car ended today. It was a good ending because I could boast to owner with pride and confidence why we were sad to see it go. It responded superbly to Amsoil Inc.'s synthetic lubricants and related car care products we used for duration of more than 200,000 kms. It passed AirCare without adjustments, used moderately less fuel than comparable vehicles and showed off its shinny exterior due to its durable car polish shine. Since I'm not a car salesman, I wouldn't think about
| | How to Create A Homepage That Works Written by Michael Cheney, magnet4web.com (c)
Want to know what worst thing to say on a homepage is? " Welcome to our homepage." And yet, time after time, we all come across such homepages on Internet. The reason that this is such a poor opening gambit is fact that visitor already knows he / she is looking at your homepage, what's point in teaching them to suck eggs?Your website's homepage needs to contain much more important messages than a simple welcome statement or brief history to your company. Why has someone landed on your website in first place? What problem are they looking to solve? What type of information do they seek? If your homepage doesn't convey that your website has answers to these questions in visitors' minds then it's game over - they will leave, never to return. 3 Seconds To Make The Right Impression So how you can retain visitors and grab them as soon as they view homepage of your website? Well, try condensing key selling points of your business. Why are you different? Why should they do business with you as opposed to anyone else?
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