__5. Send Visitor Directly to a "Sales" Page.

Instead of linking to your home page where visitor may be presented with a variety of choices, link to a page which asks visitor to complete just one action. That doesn't necessarily mean you have to send them to a page where they're asked to make a purchase; you can also direct visitors to your newsletter subscription page, or a page where they're asked to answer a survey.

__6. Consider Using Smaller PPC SEs.

Overture is best-known and most popular of pay-per-click search engines. However, you can still benefit from smaller ones as well, such as 7Search or FindWhat. Even though you may not get same amount of traffic as you would from Overture, your money isn't "wasted" since you still only pay for actual clicks on your link. In fact, bids are usually far lower on smaller PPC SEs. Take advantage of cheaper traffic.

__7. Find Bid Position that Offers Best Value.

Many people try to get #1 listing for their search phrase. While links in top three positions may get most traffic, you can still get good traffic from links on first few pages. Some people even argue that these visitors are more qualified -- they took time to read your link and are interested in what you have to offer. They didn't just click your link because it happened to be first one.

Another thing to watch for are "bid gaps". As an example, at time of writing, Overture shows following bids for search phrase "golf clubs":

Position #1 - 54 cents/click Position #2 - 50 cents/click Position #3 - 41 cents/click Positions #4 and #5 - 40 cents/click Position #6 - 33 cents/click

Most of above bids are separated by several cents per click... if you wanted position #3, you could bid 42 cents (be sure to read bids above AND below position you want... otherwise, in this example you could end up paying 49 cents/click for position #3!). However, position #6 is available for a mere 34 cents. That may not seem like much when you're just looking at a single click, but that's a difference of $8 for every 100 clicks! Your savings can add up quickly. You have to decide whether extra cost is worth being higher up in search results.

Pay-per-click search engines may not be cheapest way to promote your online business, but they can be a very effective part of your overall marketing plan. Remember that it's not how much you spend that's so important, but rather how much return you get on your investment!

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ABOUT THE AUTHOR: Angela is the editor of Online Business Basics, a practical guide to marketing a business on a beginner's budget. This guide offers loads of instantly useable tips and links, in a down-to-earth style that even marketing "newbies" can understand! A helpful Online Business Dictionary is included too... visit: http://onlinebusinessbasics.com/article.html

Here are a number of sites that I found that will accept your

article for free!

http://goarticles.com/index.html http://www.articlecity.com/ http://articleresponder.com/ http://www.expertarticles.com/ http://ezinearticles.com/ http://www.ezineannouncer.com/ http://www.jvmarketer.com/articles/index.html http://www.smarteremarketing.com/ http://www.optimizelifenow.com/index.htm http://www.mailbiz.com/mailbiz/magcat/ http://www.marketing-seek.com/index.shtml http://www.dime-co.com/articlesub.html http://www.webmasterzine.com/newsletters/ http://pages.sssnet.com/ohiobar/writershaven.html http://www.articlecentral.com/default.asp http://advertisingsecrets.com/submissions/ http://marketing-resources.com/ http://www.addme.com/nlsubmit.htm http://www.smartads.info/articles/submit

Yahoo Related: http://groups.yahoo.com/group/publisher_network/ http://groups.yahoo.com/group/Reprintarticles-paradise/ http://groups.yahoo.com/group/aainet/ http://groups.yahoo.com/group/article_announce/ http://groups.yahoo.com/group/articlepublish/ http://groups.yahoo.com/group/ArticlePublisher/ http://groups.yahoo.com/group/articles_archives/ http://groups.yahoo.com/group/Free-Content/ http://groups.yahoo.com/group/free-reprint-articles/ http://groups.yahoo.com/group/FreeZineContent/ http://groups.yahoo.com/group/netwrite-publish-announce/ http://groups.yahoo.com/group/The-Article-Depot/ http://www.certificate.net/wwio/index.shtml

As you can see, that's a great list for you to get started! What

I suggest is that you create a folder in your browser favorites

that is deticated to these sites. Everytime you have a new

article writen, just simply re-visit these sites and submit your

article.

Do you have other sites that will allow submissions?

If you feel I should add some sites to this list please visit my

site and contact me!

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About The Author:

Martin R. Lemieux owner

Smartads Information Centre Canadian Entrepreneur Advertising Resource & Research! http://www.smartads.info

Read over 200 articles on advertising!

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