In brief, you simply "bid" on key phrases you want. Your bid indicates how much you're willing to pay for a click on your link - in other words, every time someone clicks your link, you pay 10 cents or whatever you bid on that particular search term. The highest bidder gets placed at top of search results, second highest bidder gets next listing, and so on. It's a quick way to get exactly search terms you want.

Obviously you want to maximize effectiveness of your pay-per-click campaign since you're paying for traffic! Here are a few tips to get you started:

__1. Know Your Website's Conversion Rate.

What percentage of unique visitors to your website actually make a purchase? For instance, a website that makes 1 sale for every 100 visitors has a conversion rate of 1%.

Although quality of visitors you get from a pay-per- click search engine may be higher or lower than what you normally get through other marketing means, knowing your CR will give you a "baseline" to help determine how high you're willing to bid.

For example, let's say your conversion rate is 1%. Based on this, you need 100 clicks on your link to make 1 sale. That's $10 if your bid is 10 cents/click. Figure out whether or not your profit margin is sufficiently high enough to justify cost. If so, are you willing to go spend even more to get your link displayed higher in search results and possibly generate more clicks and sales? Will additional sales justify extra cost?

__2. Target RIGHT Key Phrases.

The goal is to drive traffic and sales to your website. Choosing right key phrases is therefore critical: if you choose a search term that no one uses, you won't get any traffic. If you choose wrong key phrase you may end up with visitors who aren't really interested in your products and services. Use Overture's Search Term Suggestion Tool to help you research appropriate key phrases for your business: http://inventory.overture.com/d/searchinventory/suggestion/

__3. Qualify Visitor Before He Clicks On Your Link.

You pay every time someone clicks your link, so make sure he's a qualified visitor! Make good use of your title and description to encourage visitors who are specifically looking for a product or service like yours, while discouraging people who are "just curious".

For instance, you may sell professional website templates -- but some people are only interested in fr^e templates they can use for personal websites or small projects. These are people you *don't* want to attract.

__4. Spend Time Writing Good Titles and Descriptions.

By: Martin Lemieux

Are you looking for more visitors to your site? Of course you

are!!!

There are so many ways to promote your business. These days it's

hard to decide which methods are best for your business. One

thing that holds true to all sites is to write about what your

most pationate about! No i'm not talking about writing a sales

copy, those articles probably will never be published!

I'm saying that you write about what you do best. See, we all do

a couple things in life really good! I'm sure you are really

good at what you do and you have learned from experience what is

effective and in-effective for your product or service.

So many marketing firms do this, why don't you???

It's a known fact that marketing firms usually become

professionals at writing online copy. Like so many, they

understand that by writing many articles on marketing, they

become professional in readers eyes! By becoming

professional in your readers eye, they may think highly of you

and will want to visit your site to read more and more...

Let's say for instance your business is "Gidjet x" and you know

that there is a site out there that would benefit from having

your product listed. Well this site just happens to have a

newsletter that sends out a copy every month!

What you want to do is write a helpful tip that you feel

readers of this newsletter will greatly benefit. Once you have

writen your article, send an e-mail to webmaster of site

explaining that you wrote an article that you feel their

reader's will greatly appreciate reading. All that you have to

ask is that your "Author Information" remain within article,

just like one I have at bottom of this article!

What should I include in article? Well honestly, anything but an advertisement!