•Next, I uploaded my e-book .exe file to Web Marketing Library web site.

•The file uploaded was an .exe file and I can give out URL for downloading purposes.

•It will make a good promotion tool to achieve exposure for my new web site.

•Also, I will submit it to two sites that list free e-books for anyone who wishes to download them.

•Also, I will update my new free e-book every two months, since I expect my site to have over a 1,000 links eventually, even though it only has 260 now.

•The articles are written by well known marketers on Web so content quality is good, and many, many people are interested in marketing on Internet.

•This approach assumes that your site have good quality content that enough people are interested in to desire to obtain a free e-book.

•The e-book is 15 pages long when printed out, but wealth of web marketing information these pages represent is in hundreds of pages.

======================================== Roger Staubus CPA, Author of “Platinum Tax Benefits” for Small Business Owners. Web Marketing Library, http://www.webmarketinglibrary.com , and can be emailed at roger@webmarketinglibrary.com. ========================================

Coca Cola - "I Want To Break Free" UPS - "What Can Brown Do For You?" Subway - "Choose Well" - Get idea?

If you can come up with a Unique Selling Proposition that resonates with your prospects, you will flourish. We promise. Try to get in touch with your prospects' emotions. What is it that they really want from you? Do they want to ultimately lose 30 pounds, be in shape like they were when they were 25, make an extra $2000 a month or maybe $100,000 a year?

Here's your homework. Pay very close attention to all "USP's" you see on TV, magazines, billboards and, of course, Internet. You can't copy anyone but it will help you see what pulls attention in.

Come up with a phrase that captures exactly how your prospect will feel or benefit after doing business with you and they will bookmark you, not your competitor. Capture exceptionally well how unique your business is, how wonderfully better off they'll be after working with you and you may not have to wait at all. They may just decide to go ahead and click that order button right now.

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