Do not let busyness and immediate needs of your life prevent you from stopping to create what you want your life to look like at this time next year.

Follow these steps to create your compelling vision, and watch it work for you.

1. Get clear about your compelling vision. Write it down on paper; be specific, use visual language.

2. Share it with someone else. Ask them if they can see snapshot. If they cannot, you are being too vague.

3. Read your vision every day and continue to clarify it when new ideas come in.

4. Create a physical image—a drawing, a real photograph, or a collage—that represents your vision. Put that vision where you will see it every day.

5. Create an action plan to realize your vision, and take even some small action every day.

6. Get help you need. You do not have to do it alone.

Once you have your vision, ask yourself: Are you more committed to your compelling vision, or are you more committed to your current situation? Our reality interferes with our vision because we see what is not ideal around us—and that is far more vivid than a vision of what we desire that still lies only in our head and heart. That is why it is important to follow these steps and spend time with your vision every day, gradually bringing it more and more into focus and finally into reality.

A catchy name that clearly describes your service is a winner and will make it easy for your customers to remember your company's name.

Whatever name you pick, choose it wisely because you will be stuck with it forever! Once your business gets going, changing corporate names, business cards, letterhead, invoices, checks, signs, uniforms, promotional items, etc. becomes too expensive and time consuming.

Get it right first time and your business name will be one of your foremost tools in marketing your service.

© 2003 ODEC _______________________________________

Mike Burstein has been writing for SOHO and Small Business market for over 10 years. He has helped countless small business owners solve start up problems, create best practices, automate their offices, get free publicity and dramatically increase traffic and sales.

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