Create a Compelling Vision for Your BusinessWritten by Caterina Rando
I ask you a very important question: Do you have a vision—a Technicolor snapshot in your mind of what your ideal life looks like? If not, create one. Not a goal; goals come later. Visions are more powerful than goals because visions have an emotional component. When you see a picture, it evokes emotion—involving your heart, not just your head. This is far more powerful than only writing down an idea. For example, if you were to say, "I want a bigger house," that is a good goal. However, that simple statement by itself is not significant—not strong enough to get you to figure out everything you need to do, to support you through sacrifice, to get you to take risks, to have you learn new skills to overcome your "friends" telling you to forget about it. If, instead, you create a compelling vision in which you see yourself standing in front of your yellow house with a two-car garage on a sunny street lined with trees, with a rose garden in front and a lemon tree and hammock in back, and with a chef’s kitchen and master bedroom with a view of ocean, you now have an idea that is not only in your head; it is in your heart, too. That is where motivation happens; that is where your desire lives, and that is where you will connect with your internal power—the power that will pull you through all challenges you have to address to create your compelling vision.
| | Selecting A Business NameWritten by Mike Burstein
Picking a name for your new enterprise can be a daunting task. Spend time required to make a wise choice on this key component of all of your future sales and marketing efforts.While quick and dirty solution may seem to be to use your own name or initials or a descriptive name of your locality, costs down road to make a change to your business name are enormous. The best name for a business is one that leaves no question about what type of business name represents. While this may seem to be a simple requirement, it doesn't usually receive careful forethought necessary during excitement of planning a new business startup. Study names on list below and decide which one(s) tell you immediately what company does: · Cox Enterprises Inc · ABC Home Service · Bill Jones and Associates · Valley Service Inc · Johnson's Locksmith & Safe Service · Top of Hill Mobile Service These were business names randomly selected from an online business directory. The only business that advertises its' services clearly through it's name is Johnson's Locksmith & Safe Service. The value of a clearly named business is immeasurable. Spend plenty of time coming up with a name that sells your service. If possible, try to use a name that begins with a letter towards beginning of alphabet. This will assure you of a more prominent position on any lists your company ends up on, i.e., Internet business directories, phone directories, or industry specific lists. You will find lots of businesses that use A, AA or even AAA as beginning of their name to insure positioning themselves at head of any list they appear in. Just don't loose site of objective of name to clearly define your business.
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