Marketing: Create A Killer Product by Writing Your Sales

Create A Killer Product by Writing Your Sales

Written by Michael Nicholas

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Instead try this...

Set out for a dream product state-of-mind that is full of features that can be turned into benefits... What you're doing in essence is conjuring up repparttar most unlimited version of your product. One that defies all confines at this stage. Write it out as if this product was right there in front of you and can performed every detail that you promise.

You are in effect reverse-engineering your product which is a catalyst to making repparttar 119867 product not only better, but also helps it live up to repparttar 119868 high expectations you design into it.

What you bring into reality is an out growth from using unlimited creativity to logical harnessing of all ideas fused into a finalized product.

Writing repparttar 119869 sales letter first adds incredible inspiration into your product ideas. This technique helps dictate new avenues of creation and marketing that can add much leverage to a successful product launch.

One sure fire way to get started using this technique is by consulting a good source on sales copy writing.

Before you know it, your product will have wings to fly and a killer sales letter to get it off repparttar 119870 ground!

Michael Nicholas is the author of, Order Button Triggers. His ground breaking sales copy book focuses on how to easily emulate sales letters just like the pros by using triggers. Featuring over 30 years of internet marketing experience combined, Michael brought in top marketers to show how they do it. Now YOU can too! Visit http://www.orderbuttontriggers.com/special-report.htm

Seven Deadly Newsletter Sins (and How to Cure Them)

Written by Claire Cunningham

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Cure: Identify repparttar problem. Is it your procrastination? Hire a pro to drive repparttar 119866 project. Is it a complicated design? Hire a designer to help you simplify. Keeping your newsletter short will make it easier to publish more frequently.

6. Delegatophobia – Fear of delegating has killed quite a few newsletters, and many business people suffer from this disease. If you’ve been accused of being too “controlling,” you’re probably infected.

Cure: Be honest! Do you REALLY have time to write this newsletter? Do you have a writer on staff who can take on this project? If you don’t have repparttar 119867 internal resources, hire a project manager and writer. Then let them do their jobs.

7. The disappearing act – One issue followed by…nothing. Maybe that initial issue took more effort than expected. Maybe content wasn’t planned in advance. Whatever repparttar 119868 reason, a disappearing act doesn’t say good things about your company.

Cure: Make repparttar 119869 newsletter a top priority. Plan ahead. Stick to your schedule. Hire help if you need it.

About the author

Claire Cunningham, president of Clairvoyant Communications, Inc., has 20+ years’ experience developing and implementing successful marketing and communications programs. Sign up for Claire’s monthly newsletter, Communiqué, at http://www.clairvoyantcommunications.com Claire can be reached at 763-479-3499 (Fax: 763-479-2809, e-mail: claire@claircomm.com)

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