Chances are, you know very little unless you are already into this subject in some depth. There's a good possibility that what you do know could be almost exact opposite of reality.

For example, are you convinced that Silver has no investment future, or that it's just an industrial metal not a form of money, as one commentator openly stated just a few months ago?

What about price? It has fluctuated in range of around US$4.20 per ounce to about $5.20 at its peak during past year or so. Could you imagine a situation in not-too-distant future where Silver went to $10 per ounce? How about $50? It happened before, in 1980 but circumstances were vastly different to what exists today.

Believe it or not, but some analysts, experts and commentators are now suggesting that Silver could go to $100 per ounce. Can you imagine that? And they are saying this is just tip of iceberg, as it were.

So it would seem that for those of us who DO spend all our available free time on Internet looking for ways to make money, we could easily miss out on an almost unbelievable opportunity, unless we are fortunate enough to be subscribed to this excellent e-zine.

Good Luck,

John Coote © Your Financial Prosperity Corp. All rights reserved.

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The author, John Coote has written a free report for Readers who wish to explore possibility of gaining significant benefits, from involvement in Silver market. The title is "Silver .. The Sleeping Giant". Pick up your free copy now plus a valuable free gift. http://silver-update.com/freegifts -------------------------------------------------------

It’s been real easy to this point, now you must prepare message that will hopefully alter perception and behavior of your target audience. It’s not easy. But it must be done in a believable, persuasive and compelling manner. The message must be clear and to point with regard to exactly what is incorrect or untruthful. Remember this about message: its only function is to alter existing perception on part of members of target audience. So, guidelines are clarity, persuasiveness and credibility.

Here we are at “public relations stable” housing our “beasts of burden” – your communications tactics whose job it is to carry your message to attention of those key target audience members.

There is a really long list of tactics from which you can choose. Letters-to-the-editor, news releases, speeches, briefings, personal meetings, emails, newspaper and radio interviews and dozens more. Main requirement? Do they have a proven record of reaching members of your target audience?

Are you making progress? Short of spending some real money on professional surveys (the cost of which often exceeds entire public relations budget!), best way to find out is to interact again with members of that target audience. In addition to being among very people with whom you should regularly interact anyway, you and your colleagues can now personally assess attitudes, responses and degrees of awareness of your organization as well as particular misconceptions, untruths, inaccuracies or rumors.

Now, after six or eight weeks of your communications blitz, difference between these perceptions and those gathered during earlier interaction is that you are looking for signs that perceptions are now moving in your direction.

Should you decide to speed up process, you might add a few more communication tactics to mix, and increase their frequencies. Another look at your message would also be in order to reassure yourself that its factual base, clarity and impact measure up.

Once your perception monitoring shows that you have persuaded many target audience stakeholders towards your way of thinking, you may be sure that instead of wasting your PR budget, you are moving those stakeholders to behaviors that will produce public relations success you want.

end

Bob Kelly counsels, writes and speaks about the fundamental premise of public relations. He has been DPR, Pepsi-Cola Co.; AGM-PR, Texaco Inc.; VP-PR, Olin Corp.; VP-PR, Newport News Shipbuilding & Drydock Co.; director of communications, U.S. Department of the Interior, and deputy assistant press secretary, The White House. mailto:bobkelly@TNI.net Visit: http://www.prcommentary.com