Could We, as Net Marketers be missing a Great Opportunity?

Written by John Coote


It is well known that people from all walks of life userepparttar Internet for a wide variety of reasons. For many, their objective is just to learn or gather information. Yet vast numbers use it forrepparttar 105093 purpose of making their living.

Then masses of others with day jobs spend all their available free time attempting to make extra money in one way or another. So there's no doubt that perhaps untold millions of people are onrepparttar 105094 Net to make money.

How does this relate torepparttar 105095 title of this article?

Simply because time isrepparttar 105096 one element that every soul onrepparttar 105097 planet is given an equal quantity of. How we use that time, will to a large extent determine how much money we can generate from our Net activity.

But what if that Internet activity actually removedrepparttar 105098 chance of us discovering perhaps little known off-line opportunities by taking up all of our available free time? Under those circumstances,repparttar 105099 above title would be relevant, wouldn't it, if such an opportunity did exist?

Well, we believe one does. So perhaps this is a lucky day for you that could lead to a more rosy future.

This opportunity gets very little general publicity unless one subscribes to one or more specialist newsletters that coverrepparttar 105100 topic. In fact, more often than not, what appears inrepparttar 105101 mainstream press on this subject is negative or detrimental to its cause.

This is because certain entities are reported inrepparttar 105102 pro media publications as having vested interests in keepingrepparttar 105103 general public neutral, confused or anti with respect to this potentially explosive issue.

Does all this sound somewhat mysterious?

Wouldn't you like to know whatrepparttar 105104 mystery concerns?

Well, here it is!

The item being referred to isrepparttar 105105 metal … Silver!

Are you shocked?

Are you aware of what's been happening inrepparttar 105106 world Silver market overrepparttar 105107 past 20 years or so? Or more importantly, overrepparttar 105108 past 6 to 12 months?

Public Relations Mixup?

Written by Robert A. Kelly


Please feel free to publish this article and resource box in your ezine, newsletter, offline publication or website. A copy would be appreciated at bobkelly@TNI.net. Word count is 885 including guidelines and resource box. Robert A. Kelly © 2003.

Public Relations Mixup?

When you pay good money for public relations services, you have a right to expect its primary focus to be on your most important outside audiences, those people whose behaviors haverepparttar greatest impact on your operation.

Often, however, that primary focus is limited to a communi- cations tactics debate aboutrepparttar 105091 relative merits of brochures versus press releases versus newsletters instead of planning how to achieve those key audience behaviors that directly support your business objectives and makerepparttar 105092 difference between success and failure.

Nothing wrong with communications tactics. They fit in just fine later inrepparttar 105093 effort, as you will see. Only point here? Use them for what they are, tactics, not a substitute for your primary public relations effort.

To insure that you’re not wasting that PR budget, you really need to stay in touch with your most important external audiences. Then carefully monitor their perceptions about your organization, their feelings and beliefs about hot topics at issue, both of which lead to predictable, follow-on behaviors.

First, you need to list those external audiences that haverepparttar 105094 most serious impacts on your organization. Rank them as to those impacts and let’s work onrepparttar 105095 one atrepparttar 105096 top ofrepparttar 105097 list.

Now, you and your colleagues must interact with members of that outside audience and pose a lot of questions in order to gatherrepparttar 105098 information you need.

Listen carefully to what they say about your organization, its products or services, and its management. Ask questions like “What do you think of us? and Are you pleased with what you know about us? Have you heard anything that you want explained?” It’s important to watch for negativity in attitudes and responses while staying alert to misconceptions, inaccuracies, dangerous rumors and unfounded beliefs and opinions.

The good news isrepparttar 105099 body of knowledge you will gather. Here arerepparttar 105100 facts you need to establish your public relations goal. That is,repparttar 105101 actual perception change followed byrepparttar 105102 behavior change you want. Specifically, you may decide to spend your resources on clearing up a serious misconception, turning around that unfounded belief or killing that dangerous rumor once and for all.

What to DO with that completed goal comes next. Luckily, there are just three strategies to choose from when you deal with perception and opinion. You can create perception/opinion when there isn’t any, you can change existing opinion, or you can reinforce it. It will be obvious which one to choose once you’ve set your public relations goal.

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