Continued from page 1
Now that I've probably scared wits out of you, here are a few things that you can do and they will require a bit of added work on your part.
1.) Make your ezine available in 3 different forms, if it at all possible. Email it directly to your subscribers, put it on an autoresponder and make it available online. My good friend jL Scott (owner of iCop) does this and it covers all of bases to ENSURE your readers get your ezine. It'll also give you an idea of HOW many people actually read your ezine.
2.) Ask your readers, IF they have had ANY problems in receiving your ezine. If they have, start keeping a log of these instances, if your ezine has been marked as being spam through their email client ask them for a copy of it for your records. You MAY want to TRY contacting their ISP and try talking to them about it, ensure that YOU maintain your "professionalism" in doing so, as this could create problems for your subscriber. Advise ALL of your subscribers to contact their ISP's and ask them if they are in fact using filters on their email.
3.) Keep financial loss records that you've encountered because of Spam Filters. And remember everything is of a monetary value including your ezine.
Although there is no fool proof method of avoiding Spam Filters, there is currently a pending law suit against creators of these programs. So if you do have a case or have proof that you have been filtered, falsely accused etc. I recommend that you go and file a report asap at: http://www.e-crucible.org
Article by Laurie Rogers Copyright 2002 All Rights Reserved
Laurie Rogers is co-author of the Ezine Resource Guide, http://www.zineadz.com/erg.html She is the owner of Optin Frenzy - a paid list building program for ezine publishers http://www.optinfrenzy.com You can obtain more of Laurie's articles at: mailto:firstname.lastname@example.org