Coping With Spam Filters

Written by Laurie Rogers

Coping With Spam Filters by Laurie Rogers Copyright July 2002

If you haven't yet heard aboutrepparttar chaos that Spam Filters are currently causing for publishers, then I am about to tell you EVERYTHING you'll need to know on this subject. Many of our fellow publishers disregardrepparttar 132755 fact that Spam Filters DO in fact exist. For some reason just do NOT want to face repparttar 132756 fact that, they are DESTROYING their businesses.

I write a column on Spam for DEMC small business ezine, so I do consider myself to be well educated on this subject. If you have any questions about what I am about to tell you, feel free to contact me at:

Now let's begin.

Spam Filters are EVERYWHERE online whether we like it or not they are. And they are becoming more dominant in all aspects ofrepparttar 132757 internet, through ISP's, webhosts andrepparttar 132758 chances are, one person in three is using some type of a filtering device. They are inexpensive to purchase and so it makes it fairly EASY forrepparttar 132759 average "Joe" to buy one.

And chances are that your ISP or web host probably uses them and you are NOT even aware of it. Personally, I do advise that you contact them to ask them about it and ask them to REMOVE them from your account immediately. Now, here is why I suggest that you do this, Spam Filters are NOT 100% fool proof, in fact they have a tendency to block out your LEGITIMATE email. Anyone who tells YOU otherwise is in some serious DENIAL.

I've personally takenrepparttar 132760 time to test almost EVERY Spam Filtering program that there is currently available online. And what I saw was absolutely mortifying to sayrepparttar 132761 least. I ran over 100 different types of emails and newsletters all through each system and 9 times out of ten, it resulted in being marked as spam. Needless to say, byrepparttar 132762 end ofrepparttar 132763 day I was NOT impressed with my discovery.

Most of these programs are designed to target newsletters specifically, because they haverepparttar 132764 words "subscribe" and "unsubscribe" black marked. Meaning, that any peices of email that contain those two words are "marked" as being "SPAM". This is especially predominant in Spam Killer which is now owned by McAfee. They also LURE publishers into what they refer to as being "Spam Traps" (which they do openly admit -right on their web site), so they can create more filters DAILY based on ezine/email content. And YES, I did say DAILY!

Anti Spam Fanatics ARE RUINING YOUR Business!

Written by Laurie Rogers

Anti Spam Fanatics ARE RUINING YOUR Business! by Laurie Rogers

Many marketers online are seriously doubting that "Anti- Spam Fanatics" are ruining thier businesses. I have a bit of news for you, IF YOU currently hold that "mindset", it is time for a rude awakening! Not only are they killing newsletters and ezines with a variety of filtering software programs, they're also black listing domains, ISP's and web hosts.

Don't think so you say? Check out a few of these sites: or or this Better yet, go to a search engine type in "Spam Filters" you will be amazed at how many listings there are. Now what exactly do these sites do?

They collect Domain, Hosting and ISP information and BLACKLIST it. For instance, if a domain, ISP or hosting company has a lot of "spammers" as clients, they'll then put that company on a "Blacklist". So that ANY person (guilty or innocent) using that ISP, Domain or Web Host can NOT send any email what so ever to certain parties.

Now incase you didn't get that, I'll explain it in a simpler form. Let's say you own domain and you are trying to send an email to, BUT uses M.A.P.S ( ) to block out any "spammers" from reaching their clients. Now, let's say your Web Host had a few "spammers" on their servers at one point, guess what? You will NOT be able to send any email to!

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