Coping With Spam Filters by Laurie Rogers Copyright July 2002
If you haven't yet heard about chaos that Spam Filters are currently causing for publishers, then I am about to tell you EVERYTHING you'll need to know on this subject. Many of our fellow publishers disregard fact that Spam Filters DO in fact exist. For some reason just do NOT want to face fact that, they are DESTROYING their businesses.
I write a column on Spam for DEMC small business ezine, so I do consider myself to be well educated on this subject. If you have any questions about what I am about to tell you, feel free to contact me at: http://www.OptinFrenzy.com
Now let's begin.
Spam Filters are EVERYWHERE online whether we like it or not they are. And they are becoming more dominant in all aspects of internet, through ISP's, webhosts and chances are, one person in three is using some type of a filtering device. They are inexpensive to purchase and so it makes it fairly EASY for average "Joe" to buy one.
And chances are that your ISP or web host probably uses them and you are NOT even aware of it. Personally, I do advise that you contact them to ask them about it and ask them to REMOVE them from your account immediately. Now, here is why I suggest that you do this, Spam Filters are NOT 100% fool proof, in fact they have a tendency to block out your LEGITIMATE email. Anyone who tells YOU otherwise is in some serious DENIAL.
I've personally taken time to test almost EVERY Spam Filtering program that there is currently available online. And what I saw was absolutely mortifying to say least. I ran over 100 different types of emails and newsletters all through each system and 9 times out of ten, it resulted in being marked as spam. Needless to say, by end of day I was NOT impressed with my discovery.
Most of these programs are designed to target newsletters specifically, because they have words "subscribe" and "unsubscribe" black marked. Meaning, that any peices of email that contain those two words are "marked" as being "SPAM". This is especially predominant in Spam Killer which is now owned by McAfee. They also LURE publishers into what they refer to as being "Spam Traps" (which they do openly admit -right on their web site), so they can create more filters DAILY based on ezine/email content. And YES, I did say DAILY!