If you haven't yet heard about chaos that Spam Filters are currently causing for publishers, then I am about to tell you EVERYTHING you'll need to know on this subject. Many of our fellow publishers disregard fact that Spam Filters DO in fact exist. For some reason just do NOT want to face fact that, they are DESTROYING their businesses.

I write a column on Spam for DEMC small business ezine, so I do consider myself to be well educated on this subject. If you have any questions about what I am about to tell you, feel free to contact me at: http://www.OptinFrenzy.com

Now let's begin.

Spam Filters are EVERYWHERE online whether we like it or not they are. And they are becoming more dominant in all aspects of internet, through ISP's, webhosts and chances are, one person in three is using some type of a filtering device. They are inexpensive to purchase and so it makes it fairly EASY for average "Joe" to buy one.

And chances are that your ISP or web host probably uses them and you are NOT even aware of it. Personally, I do advise that you contact them to ask them about it and ask them to REMOVE them from your account immediately. Now, here is why I suggest that you do this, Spam Filters are NOT 100% fool proof, in fact they have a tendency to block out your LEGITIMATE email. Anyone who tells YOU otherwise is in some serious DENIAL.

I've personally taken time to test almost EVERY Spam Filtering program that there is currently available online. And what I saw was absolutely mortifying to say least. I ran over 100 different types of emails and newsletters all through each system and 9 times out of ten, it resulted in being marked as spam. Needless to say, by end of day I was NOT impressed with my discovery.

Many marketers online are seriously doubting that "Anti- Spam Fanatics" are ruining thier businesses. I have a bit of news for you, IF YOU currently hold that "mindset", it is time for a rude awakening! Not only are they killing newsletters and ezines with a variety of filtering software programs, they're also black listing domains, ISP's and web hosts.

Don't think so you say? Check out a few of these sites: http://mailwww.cern.ch/spam/SpamDomains.html or http://www.spamhaus.org or this http://mail-abuse.org/ Better yet, go to a search engine type in "Spam Filters" you will be amazed at how many listings there are. Now what exactly do these sites do?

They collect Domain, Hosting and ISP information and BLACKLIST it. For instance, if a domain, ISP or hosting company has a lot of "spammers" as clients, they'll then put that company on a "Blacklist". So that ANY person (guilty or innocent) using that ISP, Domain or Web Host can NOT send any email what so ever to certain parties.