What this really means is that you can use content that is relevant to your site and take any credit that is due to you. The more keywords that are mingled within it, higher likelihood that your site will gain ground as an authority on product. The engines will recognise it, and loyal visitors will have more information on product as well.

The very best method is to target articles that are theme-relative. If your site is selling shoes, then source articles on shoes and its materials, uses, colours, or anything pertaining to product. Unless you have done something to upset search engines, this will always help with few exceptions. If spiders or bots register a change in a sites content, they are more inclined to revisit. The main advantage to having fast spider return, is to get new “news” out in public domain. This may offer a time-advantage over competitors. The very same strategies apply to blogs, which can often be more effective than regular sites, due to their superior structure, internally, and with respect to linking.

Even without a particular targeting exercise, increased content should bring some “incidental traffic” that may often occur as a consequence of content. In other words; your content may not always be theme related, but engines could return your site as a match for any keywords that it doesn’t find a more suitable match for. It is up to you to “grab” such traffic, any way that you can. This is not ideal by any means, but anything is better than nothing, and somewhat cumulative.

Do you think a report like that would get some attention? You bet it would. The report is really nothing more than an advertisement for you. Of course you would have to write a report that had real content and offered up ways for consumer to really do as title suggests. A report like this however, would cost you literally nothing to produce – except your time – and there would be no overhead, no inventory, and no headaches.

Since this report would be nearly all profit you could set a low “Buy It Now” price ($4.97) to attract a huge number of prospects. The revenue generated would easily offset eBay’s seller fees.

In report you could suggest several real ways for people to drive a luxury car for little money. You could also list in report a resource for them to research. The resource you suggest would of course be your car dealership.

The report did not cost you anything to produce or sell and it fully paid for itself with each person that ordered. The person buying report is more likely interested in what you have to offer and are therefore partially qualified. Anybody that contacts you after reading report is a fully qualified prospect and should be marketed to aggressively.

Once you have their name and contact information you could send them a weekly “hot sheet” of cars that you are trying to sell. Once they purchase you could then sell them accessories and branded clothing. If they were close to your shop you could sell them on servicing. And list goes on and on.

If you study eBay there very few people using it as a lead generation tool. Yet lead generation and specifically self-liquidating advertising is a proven winner. Almost every type of business can benefit from lead generation advertising. If done correctly lead generation advertising can actually become another source of revenue for your company. Special reports are one excellent low cost lead generation tool that you can use. Look at eBay as more than just a fast buck. Look to eBay as a way to create long term clients. eBay if worked properly can be your best source of fresh leads and can really explode your sales.