The very best traffic is search engine traffic because of price tag. Practically ZERO!

For most part, search engines react to search terms. Results for search terms are contained within content or text, with only exception being metatags in general, and domain names. Even those will rarely do it. Rarely!

Keywords or search terms are “matched” with similar words within text, and incidence of them. If an engine holds such “words” from a site within its database, you are much closer to getting free traffic. That is a fact.

Now there are two ways to accomplish that. 1.Create your own content. 2.Use someone else’s.

Creating your own content is not for everyone, but it is always a good idea to give it a try. You will likely succeed with time, research and experience. Few people are born with esoteric knowledge, however it seems, and are more likely to have applied themselves over time.

Using content of others should be a consideration also, and is volume dependent. One person alone is limited when a high volume is expectation. Originally, ghostwriters were employed to make someone look good in a literary sense. Pay person X to write article Y, and employer retains copyright. This is widespread, no secret, and perfectly acceptable. This process is very like way that your boss will exploit your services in return for a fee. It is commerce.

It is a proven fact in marketing that you will continue to buy over and over again from people and companies that you know, like and trust. Yet 95% of all internet marketers fail when it comes to eBay. Most are looking for fast buck. They have completely miss opportunity to use eBay as a lead generation tool. They miss opportunity to create a list of people that will be willing to consume your products over and over again.

Lead generation on eBay can be accomplished in several ways. The most popular way is by using self liquidating ad. A self liquidating ad is one that pays for itself. In other words your customer directly pays your advertising costs. They purchase from you, some form of advertising.

Let me give you an example of a self liquidating advertisement. Recently I saw in a magazine an ad for a pair of sunglasses. The ad claimed that sunglasses were free you just had to pay shipping and handling costs. My guess is that advertiser probably wasn’t making much if any money on sunglasses. But they also weren’t losing any money. The shipping and handling most likely covered their actual costs. What they really wanted was something far more valuable – your contact information and your “permission” to market to you. In other words they are looking for qualified prospects - prospects that are interested in products and services they are selling.

Once a company has your contact information and “permission” to market to you, they will begin to establish a relationship. They will do this in a variety of ways including sending you ads for other product and services you may be interested in. Over time most customers will be worth many times more than their initial purchase.