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If you try to answer all questions people might have up front, two things happen. First, they are not going to send you an email which takes up your time to answer. Second, and more importantly, you are not giving them a chance to "cool off". They are in mood to buy now, and if they have to wait for a few days to get information they want, they may rethink their decision and not buy.
One of best ways is to have a FAQ (Frequently Asked Questions) page on your web site. Here you can list customer questions you received in past, and your answers. If someone has a question, odds are others will as well, but are just not asking them - did I mention they are probably also not buying.
Do you have a guest book? If you capture nothing else, you should try to get their email address and first name. If they fill it out, have an auto-responder, which thanks them for their note. Then, add them to your mailing list. This is one of surest ways to keep in contact with them. People will sometimes buy months or even years later if you keep in touch.
Many people, while they are interested in your product or service, are simply not ready to buy. There are "tight" times of year when finances of some are limited. Buying new school outfits at start of school year; recovering from an over generous holiday season; can all add to a cash shortage. Above all, you should be patient.
Like you want to be treated properly because it is your money you are spending, and you are customer, have same concern for your potential clients. It boils down to common courtesy, and if you want my business, remember - I'm Customer.
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Did you know that subscribers to Bob Osgoodby's Free Ezine "Tip of Day" get a Free Ad for their Business at his Web Site? Great Business and Computer Tips - Monday thru Friday. Instructions on how to place your ad are in Newsletter. Subscribe at: http://adv-marketing.com/business/subscribe2.htm
Did you know that subscribers to Bob Osgoodby's Free Ezine the "Tip of the Day" get a Free Ad for their Business at his Web Site? Great Business and Computer Tips - Monday thru Friday. Instructions on how to place your ad are in the Newsletter. Subscribe at: http://adv-marketing.com/business/subscribe2.htm