Pink Usually associated with femininity, it means soft, sweet, nurturing and many times security. The security of motherhood and all that it represents. As females mature they sometimes lose their feminine side due to business stiffness. To bring it back in surround yourself with pink for a year. Pink blouse, suit, watch, and household items.

White White and black aren't really called a color but we recognize them as such. White represents pure, purity, virgin, clean, youthful and mild. This is why white backgrounds work better than black backgrounds on a website.

Black Black can trigger representation of dark side of things in certain situations. Usually when black is dominant color on page. It can also represent sophistication, elegance, mystery. Black in clothing is seductive and thus will represent same thing in many marketing materials -- even though it is only a mindful trigger and not a voiced one.

Gold Gold is worth more than silver or copper but not diamonds. Since we've been taught to associate gold with value, that is exactly what is triggered when we see it in marketing materials. It can seldom be used in marketing materials though because color usually isn't duplicated well. On Net it gets confused with yellow a lot and what yellow represents.

Silver Silver also represents prestige just like gold. It too, is a hard color to express on Internet or in printed materials. It sends signals of cold or scientific. This is why silver kitchen appliances sell so well. It also represents cleanness in some instances, especially kitchens.

This isn't all colors of rainbow, they are most important ones in marketing. Use them wisely and they will make a difference in sales -- or type of response you are looking for.

The options for this include picking specific cities, metropolitan areas, or even a distance radius from a specific point. For example, maybe realtor only wants to generate leads from within 30 miles of their home.

Does this work?

Yes, it works very well. There are very few types of advertising online or offline where you have such detailed control over who you are advertising to. Basically it’s pretty hard to beat advertising to people who are searching for what you sell and happen to live close to your business. And, since this is pay per click advertising, you are only charged when searchers click through to your web site.

Local Advertising Tips

Promote Your Location - You’ll definitely see better conversion rates for your local advertising if you include your physical address on your web site. We recommend including this in footer of every page of your site to reinforce that you’re local to prospects.

Track Performance - When you use local advertising you will still have to compete against businesses willing to advertise nationally on same search phrases. This means search terms can get expensive but your conversion rates should support this. However, as with any form of advertising, it’s important to track what’s working.