Color Psychology Will Make Or Break Your Sales Success

Written by Catherine Franz


Color psychology isrepparttar biggest question I receive on a regular basis. The reason being is it's importance. Color is a trigger that is associated with traditions and used in marketing overrepparttar 136696 years so well that they must be honored or sales are lost.

Color will also trigger reactions. It is a given. This is why you must know how to chooserepparttar 136697 right color forrepparttar 136698 right reaction atrepparttar 136699 right time.

Because of a color's relevance to success in marketing, I always like to continue sharing and repeating in some cases, what colors to use and when.

Here are eleven ofrepparttar 136700 basic colors. These colors work for triggers on Americans only. Every country, culture, have different representations for color. If you are even selling torepparttar 136701 Asian culture inrepparttar 136702 United States,repparttar 136703 colors will change. Learnrepparttar 136704 colors of whom you are selling too and sales will blossom just like a rainbow of tulips in your garden.

Quick List

Red Red creates excitement, displays strength, is used to express s*e*x, passion, speed and danger. Use appropriately and it works extremely well.

Blue This isrepparttar 136705 most popular color. Why? Because it builds trust, reminds people of sky gazing/dreaming. Thus, builds trust, conveys reliability, a sense of belonging, coolness (inrepparttar 136706 1980's sense), refreshing and clean.

Yellow We think ofrepparttar 136707 sun and sunshine, it's warmth, being cheerful and happy. Place it together with blue and thoughts of sitting onrepparttar 136708 beach or looking out overrepparttar 136709 ocean connect.

Orange Orange isn't used much in marketing. On a computer screen it looses its hue. When it is clearly visible that it is orange, it conveys playfulness, triggers child-like behavior -- great in workshops if you want to take people to that place, it also conveys warmth and vibrancy.

Green When we think of green we associate with trees and grass. This brings up associations with nature, freshness, coolness. It also means growth and abundance. Money is green and we are automatically associating green with prosperity.

Purple Royal purple brings up pictures of royalty. Conveyed throughrepparttar 136710 centuries from religion and palace decorations isn't going to change any of our associations today. Purple means spirituality and dignity as well.

Advertise Locally using Search Engines

Written by Ed Kohler


While search engine advertising has been a great advertising medium for businesses capable of or interested in marketing their products and services to a national or international audience,repparttar effectiveness of this type of advertising was limited for businesses interested in advertising to a local market until very recently.

For example, a realtor with a web site in Minneapolis is likely interested in advertising on search terms such as “homes for sale” and “sell my home.” The only problem wasrepparttar 136695 realtor would have to advertise to everyone inrepparttar 136696 country who happened to type those terms into search engines. This was wasteful and ineffective becauserepparttar 136697 vast majority of visitors clicking through torepparttar 136698 site would not be qualified visitors since they lived outsiderepparttar 136699 realtor’s regional market.

At that time,repparttar 136700 only work around to this was to include a regional qualifying term next to each search phrase, so instead of advertising onrepparttar 136701 term “homes for sale”repparttar 136702 realtor would have to advertise on “Minneapolis homes for sale.”

What aboutrepparttar 136703 prospective clients who live in Minneapolis, but only type in “homes for sale?” They’re likely just as qualified forrepparttar 136704 realtor, but it there wasn’t a way to target this type of searcher. The gap between forcing advertisers to use regional qualifying terms or advertising to a national market was finally closed this spring by Google.

Local Targeting

Targeting a known geographic location of searchers became a reality earlier this spring when Google launched their local targeting program. So nowrepparttar 136705 realtor in Minneapolis can advertise onrepparttar 136706 more general terms, then specifying a geographic area they’d likerepparttar 136707 ads to appear within.

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