Grain, on other hand, describes direction or alignment of its component fibers. It is either grain short or grain long. When fibers run parallel to width it is grain short. Grain direction determination is critical to paper strength, flexibility, tack and versatility.

The basis of weight of paper is premeditated in pound of one ream or five hundred sheets. Paper is sold by pound and understanding paper weight is essential to a triumphant cost control programs.

Caliper means thickness. It is measured in thousandths of an inch and referred to as point size (.001 inch = 1 point).

The eighth aspect is bulk. It denotes thickness relative to its basis weight. Uncalendared paper will have a higher bulk than gloss coated paper. Keep in mind though, that paper may be bulkier or thicker than another grade but may still have same basis weight.

The size of paper depicts its physical dimensions. Ask your supplier for specific information concerning range of paper sizes to ensure proficient usage.

The tenth aspect is paper quantity. It refers to number of sheets. A ream is equivalent to 500 sheets. Cartons of paper are typically weighing 150 pounds.

In purchasing paper, work side by side with supplier. Paper suppliers can help you in picking best paper in terms of possible weight, texture, tear strength and color for printing surface. Always discuss your paper needs with your paper supplier and your printer at earliest possible opportunity.

A classic example is Nike's "swoosh" logo. People did not originally associate it with company. But because of its corporate rise and ubiquitous presence, people have grown to associate "swoosh" to Nike. McDonald's golden arches have also developed its own identity.

Another option is to combine text and symbols to create your company logo. It could be a brief amount of text, or sometimes an abbreviation. Just remember to make two elements compliment each other and provide extra clarity to what your company wants to get across its target audience.

The Color of Your Logo

Color also has a lot of impact to overall appearance of your logo. Colors can help you make a positive image or convey a wrong perception. They do influence your audience, and before a visitor would ever read your content, color would be primary element that would attract him/her to your logo.

There are many choices to consider when deciding on corporate logo that best exemplifies your image. However, you should also bear in mind that your logo is not only for you but also for your target audience. How your audience will perceive your logo is more important.