Choosing the right Paper for printing jobs

Written by Maricon Williams


Continued from page 1

Grain, onrepparttar other hand, describesrepparttar 107298 direction or alignment of its component fibers. It is either grain short or grain long. When fibers run parallel torepparttar 107299 width it is grain short. Grain direction determination is critical to paper strength, flexibility, tack and versatility.

The basis of weight of paper is premeditated in pound of one ream or five hundred sheets. Paper is sold by pound and understanding paper weight is essential to a triumphant cost control programs.

Caliper means thickness. It is measured in thousandths of an inch and referred to as point size (.001 inch = 1 point).

The eighth aspect isrepparttar 107300 bulk. It denotes thickness relative to its basis weight. Uncalendared paper will have a higher bulk than gloss coated paper. Keep in mind though, that paper may be bulkier or thicker than another grade but may still haverepparttar 107301 same basis weight.

The size ofrepparttar 107302 paper depicts its physical dimensions. Ask your supplier for specific information concerningrepparttar 107303 range of paper sizes to ensure proficient usage.

The tenth aspect isrepparttar 107304 paper quantity. It refers torepparttar 107305 number of sheets. A ream is equivalent to 500 sheets. Cartons of paper are typically weighing 150 pounds.

In purchasing paper, work side by side withrepparttar 107306 supplier. Paper suppliers can help you in pickingrepparttar 107307 best paper in terms of possible weight, texture, tear strength and color forrepparttar 107308 printing surface. Always discuss your paper needs with your paper supplier and your printer atrepparttar 107309 earliest possible opportunity.

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How to create your logo (Part 1)

Written by Granny's Mettle


Continued from page 1

A classic example is Nike's "swoosh" logo. People did not originally associate it withrepparttar company. But because of its corporate rise and ubiquitous presence, people have grown to associaterepparttar 107297 "swoosh" to Nike. McDonald's golden arches have also developed its own identity.

Another option is to combine text and symbols to create your company logo. It could be a brief amount of text, or sometimes an abbreviation. Just remember to makerepparttar 107298 two elements compliment each other and providerepparttar 107299 extra clarity to what your company wants to get across its target audience.

The Color of Your Logo

Color also has a lot of impact torepparttar 107300 overall appearance of your logo. Colors can help you make a positive image or convey a wrong perception. They do influence your audience, and before a visitor would ever read your content, color would berepparttar 107301 primary element that would attract him/her to your logo.

There are many choices to consider when deciding onrepparttar 107302 corporate logo that best exemplifies your image. However, you should also bear in mind that your logo is not only for you but also for your target audience. How your audience will perceive your logo is more important.



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