To be specific is to consider a lot of aspects. First surface of paper because it affects its look, feel and printability. It matters because people are influenced by appearance of paper, it’s that simple.

Second aspect is paper color. Color is most important characteristic since it controls hues and shades of ink. At present, white is most popular color and is generally optimal for conventional uses. Off-white paper produces fewer glares. It is usually used in publications such as novels and manuals.

Brightness is another aspect that needs to be considered. It measures percentage of light that it reflects. Most papers reflect 60-90% of incoming light. It is important because it affects readability. High level of brightness can cause eye strain. Conversely, low brightness can cause blurring effect.

A logo is a name, symbol or trademark of a company or organization, made up of text or symbols arranged to convey a distinct and unique message. It leaves a greater and lengthier impact than words alone that's why it is simplest and most direct way of promoting one's business. On web, a well-defined and thought-of logo decides whether your site is worth browsing. It is literally first piece of graphics that visitors see, that's why it is important to make that moment count.

Text or Symbol Logos

There are two types of logos: text logos and symbol logos.

A text logo is made up of words and type fonts. Type fonts usually come in all shapes and sizes. Different strokes make impressions to different folks. A thick font may convey strength and power; while a script font can say that you’re a person of elegance and austerity. On other hand, a slanted typeface expresses movement and motion.

Hence, your very own company name may be created as a company logo. Provide a type font that displays your intended qualities and your all set.