Blue – Suggests security, trust, reliability, coolness, faithfulness, belonging, and dignity. Blue is most popular color. It is second most popular color. In business it suggests fiscal responsibility and sanctuary.

Green - Suggests abundance, health, fertility, freedom, healing, nature, growth, jealously, and cool. In business it suggests status and wealth. It is easiest color on eye.

Brown – Suggests effectiveness, politeness, richness, and helpfulness. Brown is color of earth, and is abundant in nature.

Gray – Suggests earnestness, authority, and practicality. In business it suggests traditional and conservative.

Pink – Suggests softness, sweet, femininity, well-being, innocence, and nurture.

Purple – Suggests dignity, spirituality, royal, luxury, wealth, authority, mournfulness, and sophistication. In business it is upscale. Purple is favored by artistic.

Orange – Suggests playfulness, pleasure, cool, warmth, cheer, vibrant, strength, endurance, and ambition.

Yellow – Suggests sunshine, warmth, cheer, happiness, cowardice, and jealousy. In business it is appealing to intellectual types and is good for accents. Yellow enhances concentration, increases metabolism, and is most difficult color for eye to take in.

Gold – Suggests expensive, and prestige.

Silver – Suggests cold, scientific, and prestige.

Whenever you begin to choose your colors, think about your target market. What emotions do you want to evoke? Give some thought to current emotion of your prospect and to message you want to send. Then choose your colors.

The background graphics of your site are equally important to your site’s effectiveness. Backgrounds should not interfere with readability of text. Again, they should complement and support desired effect of your site. Color plays an important role in choosing background graphics. Choose wisely.

When designing e-covers for your e-books or software products make sure they powerfully steer attention of your prospect to emotion that will trigger sale. Make picture fill promise your product will deliver. Remember people make purchases based upon emotions. Next they justify purchase with logic or benefits. Your graphics should satisfy emotional desire.