1) The psychological effect of colors,

2) The effect on readability of your site, and

3) The complementary choice of colors for your background, graphics, links, and text

These are all areas that must be well satisfied to create an effective and professional web site.

Listed below are a few characteristics of color that should always be considered when designing your graphics.

Ø Colors have an effect on our emotions within 90 seconds of viewing.

Ø Color choices can motivate, impress, and persuade your prospect to buy from you.

Ø Colors not only intensify item, they greatly influence our behavior.

Ø The effects of color differ among different cultures.

Ø Color choices alone are sending a specific message to your viewers.

Given fact that people respond more to non-verbal cues than verbal cues, it’s all-important that you choose corresponding colors for emotional trigger you want to trip. The following colors are associated with certain emotions or qualities in North American culture.

White - Suggests truthfulness, purity, clean, devotion, mild, and contemporary. White is best color for a background color on web. For business it can be refreshing and sterile.

Black – Suggests elegance, boldness, power, authority, seductive, evil, sophistication and classic. Black is ideal choice for text on a light background. It is hard on eyes when used as a background on web sites.

It’s no secret that a picture is worth a thousand words or that people really do judge a book by its cover. Effectively using graphic headers, e-covers and background graphics can send your profits soaring. Amateur looking graphics are worse than no graphics at all.

The graphics you use on your website should intensify screen’s message. Correctly used graphics will activate prospects emotions into a buying mode. This can be effectively accomplished by incorporating a few simple marketing strategies into your graphic designs.

For example, when choosing color of your graphics don’t simply choose your favorite color. Identify your niche market and target color scheme of your graphics to that market. Let’s use a gardening site as an example. You wouldn’t want to use colors like purple, gold or silver, as they aren’t very prevalent in nature. Greens, browns, and orange colors are much better suited to display intent of a gardening site.