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=> People will pay money for access to good, useful sources of information. They have little time to do
required research themselves and will pay someone else to distil information they require into useable forms.
=> There are numerous Information product types and it is more than likely you will find one or more of following financially rewarding. E-zines, audio tapes, video tapes, CD-ROM, DVD, Live tele-conferences, workshops and Seminars.
------------------ Adaptable Business ------------------
A direct marketing business working with Information affords you opportunity to change with your market as quickly as it takes to produce a new Information product.
This can literally range from a few hours for new, short shelf life information products to a few days or weeks for longer lasting Information items.
In some cases changes you need to make to your products to stay ahead of changing market trends may be as simple as title changes and a few amended paragraphs in content.
--------------------------------- Low Start-Up Capital Requirements ---------------------------------
Many of your good ideas go by wayside for one simple reason. It costs too much to successfully float idea, and then to sustain it through early years as it becomes established.
An Online direct response information product business can be started for less than $300 per annum in USA or £200 per annum in UK.
At very minimum, you will require
=> A domain and website on a professional hosting platform => An Autoresponder Service to send out e-mail communications to your prospects and customers => You will also require some means for accepting payment for your Information Product.
One of truly remarkable things about this business is that these requirements can be achieved for low capital outlay described above.
---------- Conclusion ----------
Information marketing is not only "ideal" business model, and I am sure you can think of others that fit characteristics noted at beginning. However, Information marketing via direct response offers you perfect Business setup to ensure a positive start-up and a healthy business model.
------------------------------------------------------------ Charles Kangethe of http://www.simplyeasier.com is a leading new wave Netpreneur and a published author from England. The "Simply Easier" brand name is your guarantee of high value, quality Marketing Products, Services and Resources. -----------------------------------------------------------
Charles Kangethe of http://www.simplyeasier.com is a leading new wave Netpreneur and a published author from England. The "Simply Easier" brand name is your guarantee of high value, quality Marketing Products, Services and Resources.
