----------------------------------------------- 3 Characteristics Of "The Right Business" Model -----------------------------------------------

=> The business must service a large market.

Niche markets are also very profitable but require specialist products and customer service. Target niche markets when you are more confident in your business abilities.

=> The business must adapt and change with market. Be aware faddish businesses can be very difficult to operate because of rapid rate at which market perceptions change.

=> Initial start-up capital requirements must be minimal

Many new business owners work to tight budgets and have limited resources to start-up. Ideal business models should therefore have low start-up costs.

------------------------------------------ What Business Fits These Characteristics ? ------------------------------------------

A (home based), direct response marketing business, dealing in Information has all these characteristics and offers unparalleled flexibility for serious Wealth Creator.

Direct response marketing is all about targeting of a specific market by use of mail shots.

Mail shots can be sent by post as happens in mail order or by e-mail as happens in online Internet world.

Let's get specific and see how direct response marketing fulfils characteristics of "The Right Business"

------------ Large Market ------------

Direct Response is a multi billion dollar industry and growing. The US leads world in direct response marketing, principally due to geographical spread of country, and almost universal acceptance of direct response marketing as a valid means of buying and selling products.

The UK is a very sophisticated direct marketers environment, where many US trends manifest themselves as a result of close cultural, economic and political ties between two countries.

5 Reasons Why The Business Should Deal With Information. --------------------------------------------------------

=> People like Information. They seek it everywhere. On TV, on radio, at cinema, in newspapers, in books and reports and increasingly on Internet.

=> The need for Information seems insatiable - more a person knows about a particular subject, more they want to know. It is also true that less someone knows about something which is of some interest to them more they will seek out information to expand their knowledge.

Written By: Gary Baker

Okay, lets cut right to quick...

-You want your home business to succeed. -You want your home business to bring in substantial profits. -You want your home business to give you freedom to live kind of life you badly desire.

No problem.

Here are "3 Hard Nosed, Can't Lose Ways To Get More Results Out Of Your Home Business In 2004."

These following 3 ways are NOT for weak of will or day dreamers.

What follows is for serious, hard working individuals who want real results and are willing to do what it takes to succeed.

Lets get to it...

#1 - Devote 5 hours per week to doing NOTHING but working on your home business.

It is imperative that you set aside a minimum of 5 hours during week where you concentrate 100% on making your home business more productive.

This can be working on a new product, website, ads, sales letters, etc.

Just make sure you WORK and not mess around with this time.

It is ONLY to be used for your home business.

#2 - Spend a little extra cash on advertising.

Yes. You will need to spend a little bit of money on your home business in order to make money.

Without advertising your home business is doomed.