For example, owner of a company selling sales leads to small businesses noticed that many of her clients were network marketers or real estate agents. She created a customized web site for each of these 2 niche markets.

The two sites looked similar. But their content was different. A visitor to either site could assume lead service applied exclusively to their industry. She claims her sales increased by almost 20 percent when she targeted these 2 niche markets.

3. Keep Adding New Products And Services

A decline in sales of one product can devastate your business if you only offer one or two products. But it will not have much impact on you if you are still getting sales for a selection of other products.

Keep increasing number of products and services you offer to customers. These additional products and services should be closely related to those you already sell.

For example, if you sell health products, find additional health products or services you can offer. If you offer residential lawn care, look for a way to offer additional services that help homeowners maintain their property.

Clever competitors and new technology cause constantly changing marketing conditions that will reduce effectiveness of your current marketing efforts. Use these 3 strategies to overcome this threat - and continue growing your business.

Bob Leduc spent 20 years helping businesses like yours find new customers and increase sales. He just released a New Edition of his manual, How To Build Your Small Business Fast With Simple Postcards and several other publications to help small businesses grow and prosper. For more information: Email: BobLeduc@aol.com Subject: "Postcards" or call: 702-658-1707 After 10 AM Pacific Time/Las Vegas, NV

Now, would you like to check out my site? Well, all right. But it needs more work done. So far, I only have one page. There's a leopard's tail at bottom. Moving as if its waiting for a reply. None of my stories or poems are shown. I rather work with individuals on a one-on-one basis. Leave a message. Let me know what you think about my site. My first eBook is on sale at: http://www.publish4u.com.

My URL is: http://pages.zdnet.com/akila

Thank you very much,

Carol A.