Internet: Can Web Copy Writers Learn From Direct Mail Techniques

Can Web Copy Writers Learn From Direct Mail Techniques

Written by Steve Jackson

Continued from page 1
we changed. Ok, we think repparttar

content was pretty good anyway but repparttar 118799

first headline was poor and so readers just immediately left rather than read. 2) Scan proofing greatly improves repparttar 118800

chances of clickthough in your pages. By writing for a reader who scans rather than reads and making repparttar 118801

key words appear in bold so that (if feasible) repparttar 118802

bold words string together in a rough kind of sentence we found a similar increase in response to repparttar 118803

page. There was again over a 30% improvement by scan proofing repparttar 118804

text. If you want to find out more about scan proofing read repparttar 118805

e-book available from http://www.conversionchronicles.com. There is a section dedicated to it. 3) Active voice writing (referring to repparttar 118806

reader as you and your) dramatically improve repparttar 118807

rate of readership and conversion. When I say dramatically, it is pretty dramatic to see 4 times as many people respond to text which says exactly repparttar 118808

same thing but written in a different way. Again there is a whole chronicle dedicated to active voice copy writing so read it if you don't understand what I mean. Of course it depends on repparttar 118809

service,

kind of incentives, repparttar 118811

clarity of your content and repparttar 118812

overall architecture to repparttar 118813

pages. We found all this by using a constant measure in conversion (the percentage of subscribers from visitors rather than repparttar 118814

number of subscribers/enquirers) and a constant control in repparttar 118815

email address that was used to subscribe to. The implications of this are that if you can do this with your website you are in an informed enough position to make a descision on what to spend to drive more traffic to your website. If you get repparttar 118816

conversion consistently right then there is no reason to expect that repparttar 118817

conversion rate percentage will change simply because more qualified traffic arrives. The key word here is qualified. If repparttar 118818

visitor isn't interested he won't stick around so you still need to carefully plan how to get repparttar 118819

traffic (the job of SEO experts). So if it costs you 'a' to drive 1000 visitors to your site and you know your average conversion rate is going to be 10% you know that 'b' = 100 of those visitors will on average be in your database. You then can do repparttar 118820

maths and figure out what repparttar 118821

campaign is going to be worth to you. Simple when you think about it. In other words you have done what repparttar 118822

direct mailing marketer does, tested, experimented and then spent repparttar 118823

money rather than blindly hope that more visitors equals more sales. Have you tried it on your website? If not why not?

Steve Jackson is a respected writer, editor of Conversion Chronicles and authour of the e-book Learn Before You Spend - 6 ways to measure web traffic. You can get a copy (worth $30) by subscribing to http://www.conversionchronicles.com

Make Online Auctions a Home Business

Written by John Lynch

Continued from page 1

4) Use an Escrow Service

For higher priced items you should consider an escrow service. An escrow service acts as a middleman between repparttar buyer and repparttar 118798 seller to ensure a fair transaction.

The escrow service holds repparttar 118799 item and repparttar 118800 money until repparttar 118801 buyer has inspected and approved repparttar 118802 goods. Only then does it release repparttar 118803 money to repparttar 118804 seller.

The only downside is that it will cost repparttar 118805 buyer extra to use this service. However, it is something to bear in mind when buying more expensive items.

5) Complaints/ Fraud Protection

Most online auction sites have a complaints' procedure. For example,if you're unhappy with repparttar 118806 goods or you have not received them, Ebay operates a fraud protection program. For more information go to : http://pages.ebay.com/help/community/fpp-guide.html

FlipShark has a useful site on internet auction scams. www.flipshark.com/scams/ebayindex.html

The US Federal Trade Commission has a useful guide for buyers and sellers on internet auctions which has relevance to other countries. www.ftc.gov/bcp/conline/pubs/online/auctions.htm

To sum up, most buyers and sellers on internet auction sites are honest. However, if you use repparttar 118807 above tips, you should not fall victim to auction fraud.

======================================= Visit http://www.merchant-account-service.com/ebay.html for a FREE extensive auctions course on how to start a successful online auctions business. ========================================

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