Internet: Can Web Copy Writers Learn From Direct Mail Techniques

Can Web Copy Writers Learn From Direct Mail Techniques

Written by Steve Jackson

Would you send a million letters costing tens of thousands to print and mail, in a direct marketing campaign, without testing repparttar

letter content first? It's what many website owners do when they don't test and measure their own website copy and content then spend thousands on web marketing campaigns to drive traffic to their websites. In a direct mail campaign repparttar 118799

mailer knows based on test mail outs what to expect and therefore what his return on investment will be. They basically write, re-write and re- write again until they have repparttar 118800

content that gets repparttar 118801

desired response. Many moons ago I used to work full time writing for direct mailing companies and repparttar 118802

mailers would ask for 3 or 4 different versions of repparttar 118803

same message and this was repparttar 118804

reason. They tested each one with a short mail out (about 1000 per mailshot) and gauged response to find repparttar 118805

best percentage. So repparttar 118806

direct mail marketer has a solid figure to work on. He knows if he spends figure 'a' on direct mailing he will get figure 'b' response. Why can't repparttar 118807

same apply to website marketing? We think it can. We tested this theory for 8 months and for repparttar 118808

last 4 months have consistently been hitting repparttar 118809

same percentage level (roughly give or take 0.5%) of conversion. By defining your website goal and objective, experimenting with copy, content, persuasion, design, colour and architecture it is possible to predict what repparttar 118810

response of your website conversion will be. In other words you can confidently predict how many people will do what you want them to do every month. Month after month. Easy? no, it takes a lot of work but it certainly is possible. In a number of tests conducted on a website designed with web services for sale through a period of 8 months from January 2003 till August 2003, it was proved beyond doubt that a consistent level of conversion of new visitors can be achieved. Conversion Chronicles is repparttar 118811

result of these tests. It was found that: 1) Headlines can improve repparttar 118812

click through of a page by up to 35%! Over two months on one page we tested repparttar 118813

headline and looked to see how many more visitors moved onto another page. The first month with repparttar 118814

headline "Just On Site, Improve repparttar 118815

way you do business online" only 15% of readers went onto do another action and stayed on repparttar 118816

page (reading presumably) more than 3 minutes. With repparttar 118817

headline "Do you know if your website is a success or a failure?" 50% completed another action and stayed on our website for more than 3 minutes. A terrific improvement when you consider it was only one line of text

Make Online Auctions a Home Business

Written by John Lynch

This article may be reproduced in any ezine or website provided repparttar

resource box at repparttar 118798

end is included.

Tips to Avoid Online Auction Fraud

While most buyers and sellers on internet auction sites are honest, there is always repparttar 118799 threat of underlying fraud.

Auction sites have had instances of sellers posting pictures of items for sale, only to include in extremely small print that buyers are only bidding for repparttar 118800 photo rather than repparttar 118801 item itself. When repparttar 118802 photo arrives in repparttar 118803 post and not repparttar 118804 product, buyers are obviously outraged.

Steps to avoid online auction fraud 1)Check seller's feedback

One of repparttar 118805 best ways to judge a seller's honesty is to check his or her feedback. Most buyers will give feedback on a sale, rating repparttar 118806 seller in repparttar 118807 seller's Feedback Profile. If repparttar 118808 feedback is negative, it will be very difficult for that seller to buy or sell anything on that auction site in future. Check repparttar 118809 seller's feedback and if it is not overwhelmingly positive, do not buy.

2)Find out seller's contact details

Before you enter into a deal, try to establish contact with repparttar 118810 seller. On eBay you can search information on a member by visiting repparttar 118811 Find Members page. If you can get a phone number or an email address, you have a better chance of solving any future problems. You could establish contact with repparttar 118812 buyer by requesting further information about repparttar 118813 nature of repparttar 118814 product in which you are interested.

3)Payment Methods

Credit cards are repparttar 118815 safest way to buy anything online for repparttar 118816 simple reason that, in repparttar 118817 case of fraud, most credit card companies will cover repparttar 118818 cost. Online payment services such as PayPal and FastPay are also popular with auction site users because of their safety. These are account-based systems that send money via credit card or bank account.

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