Can Knowing The Basics of HTML Boost Your Email Advertising Campaign Response?Written by Treci Cauthen
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Don't lose this letter, or you'll lose your free gift! [Name of Your Store] is having our [Name of Sale] Sale, and we want you to be there, for outstanding savings on everything in store. And a FREE gift everyone will love. Beginning [First Day of Sale, Including Month, Day and Year] and Ending [Customer's Last Day of Sale, Including Month, Day and Year], [Name of Your Store] will have huge discounts, up to [Highest Percentage Customer Can Save During Sale]% on items like these: [Highest Percentage Customer Can Save During Sale]% off all [First Type of Product On Sale at Highest Discount]. or [Highest Percentage Customer Can Save During Sale]% off all [Second Type of Product On Sale at Highest Discount]. or [Highest Percentage Customer Can Save During Sale]% off all [Third Type of Product On Sale at Highest Discount]. And not only will you save, but if you bring in this letter during [Name of Sale] Sale, we'll also give you a [Name of Free Gift], absolutely free. Mark your calendar now for [Name of Sale] Sale: [First Day of Sale, Including Month, Day and Year] - [Customer's Last Day of Sale, Including Month, Day and Year]. Come to sale early, and don't forget to bring this letter, because our [Name of Free Gift] supplies are limited. And there's no telling when we'll run out. Sincerely, [Your Name] [Your Title] [Your Company Name] P.S. Tape this letter to your door--mail it to yourself--put it in glove compartment of your car--just don't lose it or you won't get [Name of Free Gift] for free. Sample #2 [Date] [Mr./Mrs./Ms./Dr.] [Customer's Full Name] [Title] [Company Name] [Address] [City], [State] [Zip/Postal Code] Dear [Mr./Mrs./Ms./Dr.] [Customer's Last Name]: NEW! We've just received a shipment of thousands of new [Name of Product] and we need to get them moving! So we've knocked off price about [Percentage Customer Can Save By Ordering Product from You]%--you can get your [Name of Product] right now for just $[Price of Product]. We've never offered [Name of Product] before, and we don't know exactly how you will respond to them. That's why we're offering them at such a low price. We'll keep this low price for as long as we can, but if demand is high, we'll be forced to raise our prices. Sorry, but those are laws of supply and demand. So order yours now, while we're still offering this incredible introductory price--just $[Price of Product]. Call [Phone Number Customers Call to Place Orders, Preferably a Toll-free or 800 Number] right now, and give our brand new [Name of Product] a try. Sincerely, [Your Name] [Your Title] [Your Company Name] P.S. Don't forget about our return policy. Return any product to us within [Number of Days Guarantee Lasts] days, and we'll refund your purchase price.3 Finally you need to decide which method works best for you. Getting The Big Picture? reference 1. Anne Holland http://www.marketingsherpa.com/sample.cfm?contentID=2848 2. Jason Lexell http://www.businessemaillists.com/articles/text-vs-html.asp 3. Sandi Stevens http://www.bizine.com/salesltr.htm Copyright © 2004
Treci Cauthen is a Writer/Internet Marketing Coach. Natural-Cures-Info webvillage.bravehost.com naturalcures.bravehost.com Kevin Trudeau
| | What to do When AdSense(TM) Serves the Wrong AdsWritten by Dave Lavinsky
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One explanation may be that CIRCA technology is tied to keyword pricing and inventory (e.g., AdWords(TM) advertiser daily budgets), and that AdSense serves ads that it hopes to maximize revenues. However, this often violates a critical AdSense rule - if ads do not relate to topic discussed on web page, visitors will not click on them. Likewise, TopPayingKeywords.com always tells clients never to try and trick AdSense. That is, if customers are coming to your page from a link or advertisement for one topic (e.g., hair styles), never try to create a page about an unrelated topic (e.g., mortgages), just because that unrelated topic is an expensive keyword. While you will be serving expensive ads, because topics are not correlated, visitors are unlikely to click on them. Getting AdSense to serve correct ads is a trial-and-error process. In health page example above, all it took to get AdSense to remove insulin ads was to remove paragraph in text that mentioned insulin. Fortunately, AdSense often updates itself within just a few hours, so it’s easy to keep modifying your site until most relevant, and hopefully most expensive, ads are served.
Dave Lavinsky is the President of TopPayingKeywords.com, a firm which tracks and publishes databases of the 15,000+ most expensive PPC keywords. http://www.toppayingkeywords.com
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