Can Knowing The Basics of HTML Boost Your Email Advertising Campaign Response?Written by Treci Cauthen
Thousands of Internet marketers are using email as a major part of their advertising campaign. This is not most effective form of advertisement due to fact that there are lots of websites that offer online email software that allows promoters to reach thousands to millions of prospects using their safelist programs. Due to overwhelming response from promoters to use their lists we now face issue of Spamming (emailing in bulk or by single mailing, about a product/service to anyone who has not specifically requested information directly from you or flooding Internet with many copies of same message, in an attempt to force message on people who would not otherwise choose to receive it). But no need to fear their is a proper way to reach lots of interested buyers and co-afiliates without becoming black listed as a spammer. You need to deal with companies that will sell you fresh email lists that haven't been sold to hundreds or thousands of people. Email list websites http://www.email-lists.biz/ http://www.thetrafficstream.com/?source=k Now stands battle between Text vs HTML email formatting tactics for fall 2004. Tests have been conducted and Ross-Simons' Internet Marketing Director Anne Driscoll said "We tested HTML when years ago just like everybody else, and it was four-times as effective as text. However now we're testing to see if text can convey an urgency that's not necessarily there in HTML." Turns out it's "as effective or even more effective than standard HTML" for an urgent reminder that a sale is about to end. "It's less to do with deliverability and more to do with way a customer interprets a message," notes Anne.1 What's difference? When you see colored text, graphics, words that are underlined (besides hyperlinks), bold text, etc., in an email, you are looking at an HTML email message. HTML allows you a variety of ways to format your message text, graphics and color. A plain text message looks like something written in a basic text editor. Notepad, which comes loaded with your PC’s operating system, is a great editor for sending text messages. Most professionals who send text messages use Notepad to edit their copy. "Both formats can work very well in email marketing. A well-written text message without any graphics can perform very well and deliver results. Text messages are easy to create and closely follow format of a professional sales letter which many marketers are already familiar with. HTML campaigns can capture their audience with a few well-placed visual focus points." "Well-written copy sells better than weaker copy with fancy graphics. If you’re new to online marketing, my suggestion is to start with text. If you really want to use HTML, you need a good designer. Collect some examples of HTML email advertisements you have responded to and model your campaign after them."2 Where to learn basics of HTML websites: http://www.htmlbasix/. com/ http://www.geocities.com/Athens/4204/html.htm You also need to have a few sales letters ready to get ball rolling. Sample letters Sample #1 [Date] [Mr./Mrs./Ms./Dr.] [Customer's Full Name] [Title] [Company Name] [Address] [City], [State] [Zip/Postal Code] Dear [Mr./Mrs./Ms./Dr.] [Customer's Last Name]:
| | What to do When AdSense(TM) Serves the Wrong AdsWritten by Dave Lavinsky
The most common frustrations among AdSense publishers are 1) Google serving inappropriate ads on their web pages, 2) low click-through rates and 3) low payouts per click. This article discusses first frustration, which is highly correlated with other issues, and discusses what webmasters can do to combat it.To begin, it is important to understand how Google determines what ads to serve via AdSense program. This explanation goes back to April 2003 when Google acquired Santa Monica, CA-based Applied Semantics. Applied Semantics’ products are based on its patented CIRCA technology, which understands, organizes, and extracts knowledge from websites and information repositories in a way that mimics human thought and enables more effective information retrieval. A key application of CIRCA technology is that it allows Google to, without human intervention, understand key themes on web pages in order to deliver relevant and targeted advertisements. However, CIRCA technology is not always accurate or appropriate to page. For example, in a general web page about health topics, AdSense is currently serving ads for insulin even though only two words in one paragraph relate to insulin. Rather, site is much more focused on dieting.
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