This site actually had three calls-to-action (CTA), one for each segment of their target audience. See how each CTA struck a nerve with a specific group.

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Each CTA appeals to specific wants/needs/desires of that individual segment.

That’s what effective calls-to-action are all about. You don’t lose your connection with audience at end. Instead you maintain that emotional bridge all way until they click buy button.

In your CTA, tell your customers why they should buy. Let them know what will happen when they buy. Give them some end results to look forward to. And do it all with same consciousness you had when writing rest of your copy. When you do, you’ll find your sales process goes more smoothly and your conversions reach higher rates.

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IF PUBLISHING ON A WEBSITE, USE THIS RESOURCE BOX:

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IF PUBLISHING ON A WEBSITE, USE THIS RESOURCE BOX:

I will use a previous example of a PFBS statement from ebook “Internet Marketing On A Shoestring Budget” To demonstrate how this data is used to create ad. Copy.

Problem: Spending too much money on advertising

Feature: Low cost marketing.

Benefit: Save money

Solution: Cutting ad budget while increasing profit

The research collected from my target market, proved that many businesses had high advertising costs and were looking for methods to reduce their expenditure. This is Problem I will focus on to craft my ad.

My product “Internet Marketing On A Shoestring Budget” offers following feature, benefit and solution that address this problem.

Feature: Low cost marketing.

Benefit: Save money

Solution: Cutting ad budget while increasing profit

Sample Ad.

Learn How Top Internet Marketers Are Using Free Advertising To Generate Thousands Of Dollars A Day In Sales.

Are you spending a fortune on Internet advertising? Well No More! Discover how to dramatically reduce your ad costs by using proven methods described in “Internet Marketing On A Shoestring Budget”. The secrets exposed in this ebook are used by top online millionaires to produce thousands of dollars a day in sales. Join this elite group by getting your copy today. Also, if you act! Right Now, you will receive a Copy of Ideasexplored. This ebook takes a look at most profitable Internet products.

Note: You may want to shorten this ad if paying on a word or line basis.

How my ad copy follows “Blueprint For Success outline”

·Get Attention- In headline, I used phrases: Free Advertising and Generate Thousands Of Dollars A Day In Sales as a means to get readers attention.

·Create Interest- The beginning of ad: Are you spending a fortune on Internet advertising? Well No More! Was designed to get reader wanting more information about product and to continue reading ad

·Get them excited-The body of ad: Discover how to dramatically reduce your ad costs by using proven methods described in “Internet Marketing On A Shoestring Budget”. The secrets exposed in this ebook are used by top online millionaires to produce thousands of dollars a day in sales. My purpose here was to get reader excited and to create desire for product. .

·Give them a reason to act-The conclusion: Join this elite group by getting your copy today. If you act! Right Now, you also will receive a Copy of Ideasexplored. This ebook takes a look at most profitable Internet products. This is where I gave them a reason to act now.

In conclusion, after determining what product to sell to our target market, next task is how to craft a message that will effectively reach those potential customers. Copywriting is art of writing words and messages that successfully sell a product or service. Mastering this skill is essential to success of any venture. However, by following some simple rules will make copywriting an easier and more profitable task. Before actually writing ad, make sure it is short and to point. A potential customer is more likely to respond to something that is easy to read. Also, your ad needs to accomplish these 4 things: Get Attention, Create interest, get them excited and give them a reason to act, referred to in this article as “Blueprint For Success Outline”.

Finally, take “Success outline” and insert information that pertains to your particular business. Here again PFBS (Problem, Feature, Benefit and Solution) equation could be used.

Remember always test your ads to see what works best. There are so many ways to word them. If first one does not work, don’t get discouraged try different approaches until you find a “true winner”.

About The Author: Eric Borden is the Publisher of Internet Marketing Ideas Explored. www.ideasexplored.com. This ezine explores hot products and hidden markets for online selling. In this publication you will find information on in demand products and methods in which to market them.