It was going so well, so what happened? Many copywriters get off to a wonderful start: The headline is compelling, body copy is benefit-filled, but then comes call-to-action and whole thing falls apart. Why? It could be a dozen different reasons, but one of most common I’ve seen is that call-to-action doesn’t fit target audience.

Call-to-action statements (those final words that inspire your customers to take an action - usually to make a purchase) are not universal. Just like your headline, your sub-heads, and your body copy, calls-to-action need to be as specific as possible. They need to “match” style of your audience.

To me, an effective call-to-action is more than just simple “order today” or “click here now” phrase. Yes, those play a part, but it takes more than that to motivate buyers.

Let’s look at an example or two of powerful calls-to-action and see what makes them tick.

Langtry Manor (http://www.langtrymanor.co.uk/weddings.htm)

This site represents an old English manor that is available for (among other things) weddings and receptions. Their branding positions them as a very upscale, exclusive, highly sought after location for brides around world to be married.

After going over benefits of using inn for a wedding and/or reception, call-to-action comes into play. Notice how there is more than simple “contact us today” statement.

Because of historically romantic setting and immense popularity of Langtry Manor Hotel among brides worldwide, our schedule becomes filled quickly. We recommend you contact us for additional information or to arrange for a viewing of hotel as soon as possible. This will help to guarantee a reservation for your preferred date.

See how call-to-action fits audience? The copy doesn’t stop in middle of romancing bride in order to scream, “Dates are being booked as we speak! Call us today before your wedding date is gone forever! Don’t let some other bride get jump on you! Pick up phone now!” This audience would run for their lives if they read that copy.

COPYWRITING

After determining what we are going to sell, next task is to effectively convey our message. Copywriting is art of writing words and messages that successfully sell a product or service. From development of sales message on a website to classified or banner advertising, writing ad copy will be used in many facets of your business. Unless you are going to pay someone else to do it, mastering this skill is essential to success of your venture. That’s why it would be a wise decision to learn some copywriting techniques.

Don’t worry! By following these simple rules will make copywriting easier and more profitable for your business. Before actually writing ad- keep in mind that you want it to be short and to point. A potential customer is more likely to respond to something that is easy to read than some long drawn out explanation of a product. Next, make ad do nothing but get people excited to visit your website or place an order. Finally, Make offer sound so good it is impossible to say no.

The Mechanics of Writing an Ad. - Blueprint for Success.

Now comes challenge of creating that winning AD.

Get Attention, Create interest, get them excited and give them a reason to act-Your Ad must do following 4 things to be successful.

·Get Attention- You want to get their attention in headline. Some ways to accomplish this is by restating a problem or a solution. You can also entice them with some unbelievable offer. However, make sure you can deliver on promise. Here are some examples of attention grabbing headlines:

1.The top 10 reasons of why Internet start-ups fail in their first year. 2.Learn secrets to enjoying a long and healthy life. 3.50 ways Internet marketers are making a fortune. 4.A millionaire’s secret method exposed. 5.How to build a fortune with only $20. 6.What your local government doesn’t want you to know. 7.Cut your household expenses by 20% using these strategies. 8.Researches discover a miracle healer that could possibly cure millions of people. 9.If you qualify, you will receive a week at beach…absolutely free! 10.You are personally invited to take advantage of this once in a lifetime special offer. 11.The book that made many people wealthy and it’s yours absolutely free! 12.Get your $1000 check from federal government. 13.How reading Tom’s book saved my life. 14.This is your last chance to win a free Caribbean cruise. 15.A Million Dollars is awaiting you at finish line. 16.This software will improve performance by 50%. 17.Are you bored with life? 18.Receive a 6 months subscription to a magazine of your choice, no commitments. 19.Are you paying too much for health insurance? 20.Warning! These proven facts are beneficial to your health.

·Create Interest- Get them wanting to know more about your product and to continue reading ad.

·Get them excited- “Sell sizzle not just steak”. In other words, offer benefits and solutions don’t just list features of your product. Use powerful words, such as: New and improved--Once in a lifetime opportunity or Earth-shattering results.” However, it is extremely important not to make false claims. Convincing reader that your product will solve a problem and create ultimate pleasure for them is extremely important. . · Give them a reason to act- Give them a reason to act now. For example, purchase by a certain date and get 2 for 1 or while supplies last. Another possibility is offering some type of free gift if they buy now. It does not have to be expensive and could bring you thousands of dollars in additional sales.