Calls-To-Action: Making Them Fit Makes All the Difference

Written by Karon Thackston

by Karon Thackston © 2004

It was going so well, so what happened? Many copywriters get off to a wonderful start: The headline is compelling,repparttar body copy is benefit-filled, but then comesrepparttar 108067 call-to-action andrepparttar 108068 whole thing falls apart. Why? It could be a dozen different reasons, but one ofrepparttar 108069 most common I’ve seen is thatrepparttar 108070 call-to-action doesn’t fitrepparttar 108071 target audience.

Call-to-action statements (those final words that inspire your customers to take an action - usually to make a purchase) are not universal. Just like your headline, your sub-heads, and your body copy, calls-to-action need to be as specific as possible. They need to “match”repparttar 108072 style of your audience.

To me, an effective call-to-action is more than justrepparttar 108073 simple “order today” or “click here now” phrase. Yes, those play a part, but it takes more than that to motivate buyers.

Let’s look at an example or two of powerful calls-to-action and see what makes them tick.

Langtry Manor (

This site represents an old English manor that is available for (among other things) weddings and receptions. Their branding positions them as a very upscale, exclusive, highly sought after location for brides aroundrepparttar 108074 world to be married.

After going overrepparttar 108075 benefits of usingrepparttar 108076 inn for a wedding and/or reception,repparttar 108077 call-to-action comes into play. Notice how there is more thanrepparttar 108078 simple “contact us today” statement.

Because ofrepparttar 108079 historically romantic setting and immense popularity of Langtry Manor Hotel among brides worldwide, our schedule becomes filled quickly. We recommend you contact us for additional information or to arrange for a viewing ofrepparttar 108080 hotel as soon as possible. This will help to guarantee a reservation for your preferred date.

See howrepparttar 108081 call-to-action fitsrepparttar 108082 audience? The copy doesn’t stop inrepparttar 108083 middle of romancingrepparttar 108084 bride in order to scream, “Dates are being booked as we speak! Call us today before your wedding date is gone forever! Don’t let some other bride getrepparttar 108085 jump on you! Pick uprepparttar 108086 phone now!” This audience would run for their lives if they read that copy.

Tai Chi Flow (


Written by ERIC BORDEN


After determining what we are going to sell,repparttar next task is to effectively convey our message. Copywriting isrepparttar 108066 art of writing words and messages that successfully sell a product or service. Fromrepparttar 108067 development ofrepparttar 108068 sales message on a website to classified or banner advertising, writing ad copy will be used in many facets of your business. Unless you are going to pay someone else to do it, mastering this skill is essential torepparttar 108069 success of your venture. That’s why it would be a wise decision to learn some copywriting techniques.

Don’t worry! By following these simple rules will make copywriting easier and more profitable for your business. Before actually writingrepparttar 108070 ad- keep in mind that you want it to be short and torepparttar 108071 point. A potential customer is more likely to respond to something that is easy to read than some long drawn out explanation of a product. Next, makerepparttar 108072 ad do nothing but get people excited to visit your website or place an order. Finally, Makerepparttar 108073 offer sound so good it is impossible to say no.

The Mechanics of Writing an Ad. - Blueprint for Success.

Now comesrepparttar 108074 challenge of creating that winning AD.

Get Attention, Create interest, get them excited and give them a reason to act-Your Ad must dorepparttar 108075 following 4 things to be successful.

·Get Attention- You want to get their attention inrepparttar 108076 headline. Some ways to accomplish this is by restating a problem or a solution. You can also entice them with some unbelievable offer. However, make sure you can deliver onrepparttar 108077 promise. Here are some examples of attention grabbing headlines:

1.The top 10 reasons of why Internet start-ups fail in their first year. 2.Learnrepparttar 108078 secrets to enjoying a long and healthy life. 3.50 ways Internet marketers are making a fortune. 4.A millionaire’s secret method exposed. 5.How to build a fortune with only $20. 6.What your local government doesn’t want you to know. 7.Cut your household expenses by 20% using these strategies. 8.Researches discover a miracle healer that could possibly cure millions of people. 9.If you qualify, you will receive a week atrepparttar 108079 beach…absolutely free! 10.You are personally invited to take advantage of this once in a lifetime special offer. 11.The book that made many people wealthy and it’s yours absolutely free! 12.Get your $1000 check fromrepparttar 108080 federal government. 13.How reading Tom’s book saved my life. 14.This is your last chance to win a free Caribbean cruise. 15.A Million Dollars is awaiting you atrepparttar 108081 finish line. 16.This software will improve performance by 50%. 17.Are you bored with life? 18.Receive a 6 months subscription to a magazine of your choice, no commitments. 19.Are you paying too much for health insurance? 20.Warning! These proven facts are beneficial to your health.

·Create Interest- Get them wanting to know more about your product and to continue readingrepparttar 108082 ad.

·Get them excited- “Sellrepparttar 108083 sizzle not justrepparttar 108084 steak”. In other words, offer benefits and solutions don’t just listrepparttar 108085 features of your product. Use powerful words, such as: New and improved--Once in a lifetime opportunity or Earth-shattering results.” However, it is extremely important not to make false claims. Convincingrepparttar 108086 reader that your product will solve a problem and createrepparttar 108087 ultimate pleasure for them is extremely important. . · Give them a reason to act- Give them a reason to act now. For example, purchase by a certain date and get 2 for 1 or while supplies last. Another possibility is offering some type of free gift if they buy now. It does not have to be expensive and could bring you thousands of dollars in additional sales.

Finally, takerepparttar 108088 “Blueprint For Success outline” and insert information that pertains to your particular business. Here againrepparttar 108089 PFBS: Problem, Feature, Benefit and Solution equation could be used. (See article: “SUCCESSFUL INTERNET MARKETING STRATEGIES A BETTER APPROACH TO SAVE YOU TIME AND MONEY WHILE GENERATING HUGE PROFITS” for information on creating a PFBS equation.).

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