Effective copy Again there are numerous articles on writing effective copy. The key point to remember is that it provides customer with information about who you are and what you sell whilst containing a reasonable amount of keywords. If copy reads well, number of keywords should be acceptable. Always remember to update regularly as customers and search engines love up to date content.

Feedback forms Feedback forms are a useful way to get ideas for improving your site in a way that benefits your customers. Once implemented conversion should start to increase, meaning you get a greater return on advertising investment.

Contact details Having a phone number and an address where you can be contacted gives customers confidence that you are an established business and are happier to transact online. Don’t hide away your contact details in hope no one will use them.

Links Links in and out of site should be for benefit of visitors as well as search engines. Remember you can be selective when obtaining links and make sure all links are relevant to product you are selling and industry you operate in.

4. Inexpensive, effective advertising Your customers will have a better knowledge of your products or services, as they are able to research your products or services in their own time, instead of having to rely on a furiously paced TV or radio ad to gather information they need.

5. Saves money You can save money on printing and postage costs for brochures, coupons, flyers, specials, newsletters, and other mailings.

6. Always available Your website is available 24 hours a day, 7 days a week. When you are unable to answer phone, you can be sure that your website is available to answer your customers’ questions for you.

7. Saves time The time that you would have spent on phone answering customers’ questions can now be used to invest in growing your business.