Building your website for visitors

Written by Karl Norris


Continued from page 1

Effective copy Again there are numerous articles on writing effective copy. The key point to remember is that it providesrepparttar customer with information about who you are and what you sell whilst containing a reasonable amount of keywords. Ifrepparttar 132344 copy reads well,repparttar 132345 number of keywords should be acceptable. Always remember to update regularly as customers and search engines love up to date content.

Feedback forms Feedback forms are a useful way to get ideas for improving your site in a way that benefits your customers. Once implemented conversion should start to increase, meaning you get a greater return on advertising investment.

Contact details Having a phone number and an address where you can be contacted gives customers confidence that you are an established business and are happier to transact online. Don’t hide away your contact details inrepparttar 132346 hope no one will use them.

Links Links in and out ofrepparttar 132347 site should be forrepparttar 132348 benefit of visitors as well as search engines. Remember you can be selective when obtaining links and make sure all links are relevant torepparttar 132349 product you are selling andrepparttar 132350 industry you operate in.

Karl Norris is the E-Commerce Manager for Primary Insurance, www.primaryinsurance.co.uk. As a finance professional he focuses on generating and increasing profitability from online business activities.


Top 7 Reasons Why Your Business Needs a Website

Written by Richard Wassell


Continued from page 1

4. Inexpensive, effective advertising Your customers will have a better knowledge of your products or services, as they are able to research your products or services in their own time, instead of having to rely on a furiously paced TV or radio ad to gatherrepparttar information they need.

5. Saves money You can save money on printing and postage costs for brochures, coupons, flyers, specials, newsletters, and other mailings.

6. Always available Your website is available 24 hours a day, 7 days a week. When you are unable to answerrepparttar 132343 phone, you can be sure that your website is available to answer your customers’ questions for you.

7. Saves time The time that you would have spent onrepparttar 132344 phone answering customers’ questions can now be used to invest in growing your business.



Richard Wassell is a the website maintenance specialist. If your website isn't getting results, his Regular Website Maintenance program will keep your site constantly updated and exciting. Your visitors will love it, return often, and BUY MORE from you. Learn more: http://www.WebsiteMaintenance.com.au


    <Back to Page 1
 
ImproveHomeLife.com © 2005
Terms of Use