There are numerous articles and sites that advise on how to improve websites for search engine optimisation. SEO is, of course, vital for increasing
number of visitors to a website. However, never forget that it is visitors that turn into customers and make money. Remember to keep visitors in mind at all times when building and designing a site. With this in mind, here are some pointers…Professionalism A site should look professional and has had some time and effort put into it rather than give impression that it has been put together in someone’s bedroom in their spare time. This immediately gives visitors a good impression of your business and confidence to make a purchase.
Images Use images relevant to your product. At www.primaryinsurance.co.uk we use travel images’, as travel insurance is our main product. Using images that contain people rather than graphics works in this industry but might not be right for all.
Colour Scheme Select a colour scheme that reflects product you sell. For example our pink, blue and yellow scheme, together with images, is designed to remind customers of their holiday and think positively when purchasing travel insurance, which is essentially a commodity product. The white space and surround provides subtly and prevents colours from being too overpowering.
Navigation Make sure site is easy to navigate and your main products are in a prominent position on your homepage. Secondary or complementary products can either be listed further down page or on a separate page. This ensures visitors are drawn to products that you want them to buy.
