Business: Building Your Downline Levels To Last

Building Your Downline Levels To Last

Written by Kellie Marzolf

Continued from page 1
As a recruiting sponsor, you should also remember repparttar

majority of people are not fond of selling, or have not been trained. They therefore lack repparttar 104862

skills required to communicate properly. Teaching them to succeed at selling themselves and their products is up to you. If you are going to be involved in any downline program, you have got to be open to learning everything you can not only from repparttar 104863

program but from your upline sponsors as well. They are sometimes a wealth of experience and information at your fingertips, so use them. Generating leads on a regular basis is also another pitfall for many would be members. I can not stress enough how important it is to build and maintain a generated list of prospects. There are many programs you can look in to which will help you develop your own lists. You want to build trust in these lists because essentially these people may be repparttar 104864

key to your internet profits. Once you have acquired some downline members of your own, you want to start teaching them beneficial techniques which you have acquired in order to get them on your list. This will help them in developing their own system and downline members which will in turn benefit your entire structure. You want to share any knowledge you gain with your active members because this will help strengthen not only their trust in you, but your team groups several levels down. So, your goal should really be to recruit a certain number of active members and help them in achieving repparttar 104865

same goal. This will enable you to develop your downline while strengthening repparttar 104866

ranks as you go. Building deep is repparttar 104867

best method if you want to make a program a permanent income stream and your members are repparttar 104868

key to this stream. It is repparttar 104869

age old idea of quality over quantity. Remember, their success is your success.

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Not Getting the PR Results You Want?

Written by Robert A. Kelly

Continued from page 1

But repparttar real “beast of burden” in this PR problem solving sequence is repparttar 104861 message you will use to alter repparttar 104862 offending perception you turned up during your audience monitoring drill. This is one message that must be very well written, clear as crystal, and supported by compelling and believable facts if it is to alter what some of your target audience members believe. In this way, repparttar 104863 message can nudge perception in your direction, lead to repparttar 104864 behaviors you have in mind, and help you achieve your unit objectives.

Final challenge? Get that message to repparttar 104865 eyes and ears of members of your target audience. And that means selecting and employing repparttar 104866 right communications tactics from repparttar 104867 wide choice available to you. You can use personal contacts, special events, media interviews and speeches. Or, you might select from among news announcements, facility tours, newsletters, brochures, audience briefings and so many others. But be certain that repparttar 104868 tactics you choose have a record of reaching people like repparttar 104869 members of your target audience.

Soon, however, questions will be asked as to how repparttar 104870 new public relations effort is faring. In other words, “Are we getting repparttar 104871 PR results we want?”

A fair question and one that can be fairly answered by returning to repparttar 104872 field for a follow up monitoring session. Once again, you as repparttar 104873 manager, and/or your PR support staff, must ask questions similar to those you asked during your earlier benchmark perception monitoring session.

The difference now? You want to see evidence that your perception monitoring, your public relations goal and strategy as well as your carefully crafted corrective message and communications tactics have actually altered repparttar 104874 offending perception as you planned.

Should results not come fast enough, additional communications tactics can be added, and their frequencies increased.

Bottom line: as repparttar 104875 department, division or subsidiary manager for a business, non-profit or association, if repparttar 104876 primary focus of your public relations effort is tactics, you are well-advised to make a shift in favor of this kind of workable PR blueprint that gives you repparttar 104877 best chance of achieving your unit’s operating objectives.

end

Bob Kelly counsels, writes and speaks to managers about using repparttar 104878 fundamental premise of public relations to achieve their operating objectives. He has been DPR, Pepsi-Cola Co.; AGM-PR, Texaco Inc.; VP-PR, Olin Corp.; VP-PR, Newport News Shipbuilding & Drydock Co.; director of communications, U.S. Department of repparttar 104879 Interior, and deputy assistant press secretary, The White House. mailto:bobkelly@TNI.net Visit:http://www.prcommentary.com

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