A lot of sites just look like giant advertisements and you have to search for needle in haystack to find out what actual site is for. I know advertising is a way of making money, but if you want your site to have an authentic, respectable atmosphere that exudes a feeling of integrity, you better be careful. People are becoming wary of this consumer driven, mindless attack at average civilian’s wallet. Some people will automatically leave a site if a bunch of commercials pop-up on screen. Pop-ups, don’t even make me go there…

So, aim of game is to make a site that offers public to be part of action as well as being a source of knowledge or information that is in demand. A simple to navigate, good ‘feel’, and if possible-innovative site is means to becoming popular Internet magnate you’ve always dreamed of becoming. Another important fact is idea of ‘you’. Your website is a chance to put your identity out there in world. Be yourself. If you try to appeal to an audience in a way that doesn’t reflect your true self, you’re destined to fail. Be honest and speak from your real perspective on life. Give it to us from heart.

1. Resources should always reflect main theme of a Web site and be complimentary to main Web site, as well as other products, services, and resources that already exist. E. G. An Internet Marketing site should, in all probability, only contain links to products, services, and resources that reflect Internet Marketing.

2. Resources should always be "content rich" and interesting to visitor. A smattering of lackluster, "same old, same old" type resources does Web master little good, and may even hurt Web site, by reducing its sales effectiveness.

3. Resources should be updated at least monthly, to keep site "fresh and lively" for return visitors. Visitors quickly lose interest if a site seems stagnant.

4. Resources should be plentiful enough to fill out a site, however, they should never overshadow main theme of a site nor should they take away from main purpose. They should be placed in an orderly fashion, and laid out for easy accessibility and readability. Clutter should be avoided at all costs, and a clean look maintained. There is a fine line here between "just enough" and "way too much".

5. Avoid gimmicky, poorly written, ethically substandard resources. A Web master must use judgment when choosing resources that are truly an asset to site. "If in doubt, don't" is a good rule of thumb here.

Resources not only add quality and backend sales on a Web site, they enhance Search Engine placement by providing content and incoming links. They give visitors a good feeling about site, and they set Web master up as an "expert" in any given field.

However, quality must always rule over quantity, when placing resources and additional products and services on a site. If prudence is used, resources will enhance sales and traffic, and keep site "alive and well" long after other competitive sites have disappeared!