There can be many reasons for failure of some Web sites: poor marketing, poor planning, a weak knowledge of target market, or just an overall lack of knowledge of business principles by Web site owner.

One shared trait of successful Web sites, however, is ability and drive to provide good resources to its visitors. This is a tactic that increases traffic, keeps visitors engaged and coming back, and lends authenticity and reliability to a site. Yet many new (and sometimes "not so new") Web masters neglect this very important facet of Web site development and Internet marketing.

Why? There are many reasons, however, here are "most" common:

1. A Web master may be unaware that resources when added to a Web site can add value and increase sales. Adding resources, especially those that are Affiliate links to other products or services, is a great way to "backend" sales, by offering visitors more than main product or service to buy.

2. A Web master may feel (wrongly) that offering other products or services, or including great informational resources may "compete" with their own product or service. They may be reluctant to expose others to resources or products and services that are "same" as theirs, feeling that competitor will end up with sale. This may be true to some extent.

However, benefits of providing other resources and products or services besides main product or service greatly outweigh negatives. Studies have shown that Web sites containing great resources have more return visitors, and greater sales numbers overall.

3. A Web master may not feel comfortable assuming liability for other products and services, or other resources that are added to a site. Of course, more that a site contains, greater maintenance and cost associated with a site. However, again, benefits of a resource-laden site far outweigh liabilities.

4. A Web master may have no idea how to find good resources or make a judgment about what to add and what to omit.