This is huge. Through trial and error you can test effectiveness of your ads. Over time you can gradually improve pulling power. Eventually you’ll have a set of ads that work really well.

More sales for less money.

To get there you must key every ad and keep careful records of results each produce. Run two ads every time you advertise in any given media. Compare results and go with winning ad.

Then write another ad and put it up against your winning ad or control. If it beats your control then use it instead. Keep refining and testing.

This is an ongoing process. Markets change and ads loose their effectiveness after a while. To have a top-notch marketing campaign you must be constantly improving your ads.

To Your Prosperity

What is most compelling reason to buy your product? State it in writing as clearly as you can. You have a headline. Now, here’s important part, write another 50 headlines about same benefit.

Set that aside and start writing your letter with your lead. Your lead should build on and restate theme of your headline. Focus on benefit to prospect.

Next, you want to back up your strong statement of benefit with details about why your product will lead to such a benefit. State features that support statement of benefit.

For rest of your letter you want to weave benefits together with supporting features. Restate your core benefit often and in a variety of ways. After every statement of benefit tell your prospect why you can deliver on your promise.

You have your rough draft. Now you need to select best three Headlines you have and start asking people in your office which one is better. Use one that wins.

Now it’s time to re-write your letter. You should do this several times. Make your letter sound like your talking to a favorite uncle and explaining why your product will be so good for him.

Respect your client. Don’t ever talk down to them. Answer every question they might have. Don’t be afraid to go long – long copy sells better.

Happy Writing.

To Your Prosperity