Broadcast vs Direct Ads

Written by David A. Wells


Continued from page 1

This is huge. Through trial and error you can testrepparttar effectiveness of your ads. Over time you can gradually improverepparttar 137051 pulling power. Eventually youíll have a set of ads that work really well.

More sales for less money.

To get there you must key every ad and keep careful records ofrepparttar 137052 results each produce. Run two ads every time you advertise in any given media. Comparerepparttar 137053 results and go withrepparttar 137054 winning ad.

Then write another ad and put it up against your winning ad or control. If it beats your control then use it instead. Keep refining and testing.

This is an ongoing process. Markets change and ads loose their effectiveness after a while. To have a top-notch marketing campaign you must be constantly improving your ads.

To Your Prosperity

Author of The Mortgage Broker Book. An Insiders Guide to Success for Ambitious Mortgage Brokers. www.Mortgage-Millions.com


Sales Letters That Sell!

Written by David A. Wells


Continued from page 1

What isrepparttar most compelling reason to buy your product? State it in writing as clearly as you can. You have a headline. Now, hereísrepparttar 137050 important part, write another 50 headlines aboutrepparttar 137051 same benefit.

Set that aside and start writing your letter with your lead. Your lead should build on and restaterepparttar 137052 theme of your headline. Focus onrepparttar 137053 benefit torepparttar 137054 prospect.

Next, you want to back up your strong statement of benefit with details about why your product will lead to such a benefit. Staterepparttar 137055 features that supportrepparttar 137056 statement of benefit.

Forrepparttar 137057 rest of your letter you want to weaverepparttar 137058 benefits together with supporting features. Restate your core benefit often and in a variety of ways. After every statement of benefit tell your prospect why you can deliver on your promise.

You have your rough draft. Now you need to selectrepparttar 137059 best three Headlines you have and start asking people in your office which one is better. Userepparttar 137060 one that wins.

Now itís time to re-write your letter. You should do this several times. Make your letter sound like your talking to a favorite uncle and explaining why your product will be so good for him.

Respect your client. Donít ever talk down to them. Answer every question they might have. Donít be afraid to go long Ė long copy sells better.

Happy Writing.

To Your Prosperity

Author of The Mortgage Broker Book. An Insiders Guide to Success for Ambitious Mortgage Brokers. www.Mortgage-Millions.com


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