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If I've waxed too fantastically in preceding paragraphs, I do apologize! The point is to explain utter futility of arresting or trapping a corner of Web! By its very nature it's agent of revolutionary change and growth; never to be proclaimed as your self-appointed kingdom! It won't work!
All Internet Marketers should consider preceding when making policy decisions that deal with perceived competitors. Notice my usage of word "perceived." Just because an upstart business want's some of turf you formerly called your own, is no reason to engage in attrition and trench warfare.
These are much better options:
(a) Find weak areas in your competitor's business. Not so much for purpose of exploiting them, but to see if you can supply some of their needs. No matter what copywriters say, all businesses have strong and weak areas.
(b) Look for product lines that are complementary and form linking relationships. The nature and placement of link will insure mutual benefit from agreement.
(c) When provoked by some of negative practices of other - less progressive - competitors, do what you must to uphold your reputation. If it's something trivial and small, turn other cheek and seek high road; not from altruism but to save your time, energy and attention for more productive endeavors. Pick your battles on principle and only when all other avenues are exhausted.
When all things are considered, best use of your time in maintaining market share should be spent in finding new resources and partners. Likewise, implementing new content delivery technology will prove very effective. By all means, every possible effort should be made to convert competitors into friends and partners.
The alternative is so unsavory:
While Web continues its relentless gallop, leaving both you and your sparring partner in dust; will you even recognize why you went into battle, in first place?
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by Francisco Aloy
(C)2004 Francisco Aloy ============================================== Agreement reminder, not part of article: Please include my working hyperlink in resource box. Remove paragraph before posting.
Francisco Aloy is the creator of The Newbie Business Guide. For more resources for website building, visit Mr. Aloy's website and look at our section on SiteBuilIt integrated hosting. http://www.newbie-business-guide.com/website_building.html