Continued from page 1
If I've waxed too fantastically in
preceding paragraphs, I do apologize! The point is to explain
utter futility of arresting or trapping a corner of
Web! By its very nature it's
agent of revolutionary change and growth; never to be proclaimed as your self-appointed kingdom! It won't work!
All Internet Marketers should consider
preceding when making policy decisions that deal with perceived competitors. Notice my usage of
word "perceived." Just because an upstart business want's some of
turf you formerly called your own, is no reason to engage in attrition and trench warfare.
These are much better options:
(a) Find weak areas in your competitor's business. Not so much for
purpose of exploiting them, but to see if you can supply some of their needs. No matter what
copywriters say, all businesses have strong and weak areas.
(b) Look for product lines that are complementary and form linking relationships. The nature and placement of
link will insure mutual benefit from
agreement.
(c) When provoked by some of
negative practices of other - less progressive - competitors, do what you must to uphold your reputation. If it's something trivial and small, turn
other cheek and seek
high road; not from altruism but to save your time, energy and attention for more productive endeavors. Pick your battles on principle and only when all other avenues are exhausted.
When all things are considered,
best use of your time in maintaining market share should be spent in finding new resources and partners. Likewise, implementing new content delivery technology will prove very effective. By all means, every possible effort should be made to convert competitors into friends and partners.
The alternative is so unsavory:
While
Web continues its relentless gallop, leaving both you and your sparring partner in
dust; will you even recognize why you went into battle, in
first place?
==============================================
by Francisco Aloy
(C)2004 Francisco Aloy ============================================== Agreement reminder, not part of
article: Please include my working hyperlink in
resource box. Remove paragraph before posting.

Francisco Aloy is the creator of The Newbie Business Guide. For more resources for website building, visit Mr. Aloy's website and look at our section on SiteBuilIt integrated hosting. http://www.newbie-business-guide.com/website_building.html