3. Create a couple of hours of how-to's. This is your concurrent session. Be ready to expand this to whatever time length best works for clients you want to serve. To see if this will play in Peoria, offer to present fund raisers for Chambers of Commerce near your home. They promote. You present. You split take 50-50. They love this because it shovels cash into their treasury while it served their community.

4. Now put on your marketing hat. Start to write articles revealing your expertise. If you have case studies, before-and-after tales of difference your insights make, share them. Discover how to do both inbound and outbound marketing. Market relentlessly

5. Develop your one-sheet and your other marketing tools. Include great letters of commendation: How it was before you came along compared to how it is now. Glowing words of praise about outcomes you produce.

6. Design your Mission Statement. Make it magnificent. Better yet, let it be transcendent. Allow it to be your guiding light, your reason-to-be.

7. Energize your actions. Get behind your intentions with bulldog tenacity. Believe wholly in what you're about. Back your belief with fire in your belly. Be resolute about making yourself master of your personal universe.

Burt Dubin, a 20 year veteran of the business of speaking, coaches and mentors speakers and wanna-be's world-wide. For samples of his wisdom, simply go to his web-site, . Down-load some of the 20 FREE articles and 26 FREE newsletters. 1 Speaking Success Road, Kingman, Arizona 86402-6543, USA. Phone 1-800-321-1225. Fax 928-753-7554. E-mail Burt at:

You are your product. A few years ago, Simon and Garfunkel wrote a song. In it are these words: "Like a bridge over troubled waters, I will ease your mind..." These troubled waters are world-wide social, economic and political chaos in which we all find ourselves.

You, with what Naomi Rhode, past-president of NSA, calls, "The privilege of platform," have opportunity to ease minds of each of your constituencies. You can do this as you weave your verbal tapestry of education and insights, of stories and metaphors, of participation and involvement.

We're in this together, all of us on this earth. We have our lives to live, our children to raise, our significant other to love, or to find, our careers or businesses to grow. And we get to do all this in center of a maelstrom surrounded by dizzying changes, tumult, threats, upheavals, and clashes of cultures and values. Terrible consequences and unprecedented disaster await us one trigger finger away, right around corner. The potential bad guys are extremists with nothing to lose.

Even crazy changes in world weather patterns contribute to uncertainties and insecurities that have become symbols of our times. Surrounded by all this, we have our one chance to make of ourselves what we will.

You are your product. Your ability to sort out this unrest, this wild ferment, this ubiquitous agitation, is needed more than ever now. How do you bring order to multiple interests of sponsors, decision-makers and audience members now? How do you guide them to make sense of their worlds? How are you to help them master their challenges today?

These people, all of them, find themselves on wild and stormy seas stuck on a ship they no longer can control. They perceive themselves to be far from any port. Compounding matters, they are not at all certain of their compass readings. And, they are even less sure of where their safe harbor may be.

They look to you for wisdom, guidance, hope, light -- and a bit of fun. I offer you no answers, only questions. And your attitudes, thoughts, words and actions, in response to these questions, are important. They're important now, more than ever. Because now, more than ever, you are your product.

Burt Dubin, a 20 year veteran of the business of speaking, coaches and mentors speakers and wanna-be's world-wide. For samples of his wisdom, simply go to his web-site, . Down-load some of the 20 FREE articles and 26 FREE newsletters. 1 Speaking Success Road, Kingman, Arizona 86402-6543, USA. Phone 1-800-321-1225. Fax 928-753-7554. E-mail Burt at: