"Break Free Now"

Written by Burt Dubin

Every outstanding achievement starts with a minority of one. When Mohammed Ali announced I amrepparttar greatest, only he believed it. And he believed it fromrepparttar 125571 marrow of his bones. Then he prepared himself. He practiced, drilled, rehearsed. Just as you are to do. He strengthened his muscles as he strengthened his resolve. Just as you are to do. He became a powerhouse of implacable commitment to be what he said he was. Just as you are to do.

Think about it. An affirmation, a bald, bold, audacious affirmation became reality. And within his sphere and his time in history, he made himselfrepparttar 125572 greatest. Is there an idea here for you? I think so. OK, how do you createrepparttar 125573 conditions and circumstances,repparttar 125574 vivid, living, breathing, palpitating reality of you-and I do mean you-being personally great in your sphere, in your time in history-being personally great as an expert who speaks.

It's not so hard. Not if you have a plan.

1. Start with your essence. With your personal essence. What are you really about? What right do you have to stand before audiences sharing your wisdom? What have you to offer that is unique and special? What sets you apart from all other experts who speak? This is your core value. Identify and exploit your core value. Until you do you're not ready forrepparttar 125575 big room,repparttar 125576 main stage,repparttar 125577 general sessions or keynote slots.

2. Develop an hour of pure value. Principles and what-to's. Lace it with a touch of humor. Include pauses to let your key ideas sink in. Do your out-of-town tryouts, your shakedown cruise at service clubs. Trim it down. Getrepparttar 125578 bugs out.

You Are Your Product

Written by Burt Dubin

Books. Audio albums. Video demos. CD-ROM. Interactive education instruments. Training-in-a-box. Learn anytime, anywhere. At your own pace.

Much is written, most of it true, aboutrepparttar importance of developing your product line. For BOR sales. For your catalog. For passive income. Let's take a look at another aspect of product development. Let's look atrepparttar 125570 fundament. Let's proberepparttar 125571 foundation of your product development. Let's look at you. At your core. At your essence. At your state of being. At your perspective. At your sense of your accountabilities.

You know that for a structure -- whether of steel and concrete or of wood and stucco -- to withstandrepparttar 125572 elements, a sturdy foundation is required. There must be a foundation that is solid, stable, rooted inrepparttar 125573 earth as it reaches towardrepparttar 125574 sky. Let's examinerepparttar 125575 structure of your speaking business for a moment:

I've been studying my fellow speakers for close to 20 years. Withrepparttar 125576 eye of an anthropologist. Withrepparttar 125577 approach of a research specialist. With heart. With empathy. With love.

A few of us are brilliant marketers. Look atrepparttar 125578 dazzling success ofrepparttar 125579 luminous figures who come to your mind. Onrepparttar 125580 other end ofrepparttar 125581 scale, some of us produce nothing more than a demo tape.

You are your product. Let's look atrepparttar 125582 most important aspect of your product. Let's examinerepparttar 125583 keys to your impact on productivity and profits. (That's what decision-makers want, right?) Let's look at how you affect hopes and dreams, and possibilities. (They are what audience members want you to illuminate, right?) Let's look at your authenticity:

How real are you as you address your audiences? From what depth of know-how and caring do you speak? How much timeless wisdom is involved in your phrasings, your stories and examples? How deeply do you look into industry conditions, competitive considerations, and, if applicable, market-share concerns?

How many audience members and top executives do you interview as you prepare your program? How far do you probe beneathrepparttar 125584 surface of responses to your questions? To what degree do you balancerepparttar 125585 concerns and interests ofrepparttar 125586 sponsors of your program, (They pay your fee),repparttar 125587 decision-maker who hire you, (S/he wants to look good because of this choice,) and your audience members (whose concerns may be entirely different)?

Cont'd on page 2 ==>
ImproveHomeLife.com © 2005
Terms of Use