William helps individuals and businesses define their unique promise of value and build strong, memorable brands.

Now let me tell you about Bill and Mary as I see them. Bill worked with autistic children for 15 years. He’s empathic, gentle, versed in psychology, and has led many men’s growth groups. We’re working on defining his ideal client.

Mary comes from a corporate background, an HR professional with an MBA. She’s focused, forceful, and thinks ‘career’ first. She knows her ideal client – women in middle management.

Each coach has a very different background, personality style and preferred ideal client. How to get this across is what branding is about. It means finding way to stand out among your peers in a way that helps your ideal clients find you. Are you branded?

Be honest in your promotional efforts. Tell people what`s worked, and what hasn`t worked for you. If people ask how much you`ve made over how long a period of time, tell them. Let them know that online marketing is NOT easiest thing on earth.

Let`s face it, if you want to make good money with online marketing, you HAVE to treat it as a business, not as a hobby, and yes, it DOES demand a lot of hard work and self-discipline. But taking all these things into consideration, you'll be able to work your butt off and have something to show for it :) -=-=-=-=-=-=-Resource Box-=-=-=--=-=-=-=- How to easily avoid those contrived Scams, Shams, and Spam. Yes; without spending your Hard won money with every so called Guru. Be far better informed and prepared With This Brand New, Huge money Saving Free E-Book! Now You can quickly learn how to run a real home spun business without all Hype. http://annamarketing.com/pops/splash.html Subscribe to Not Just Another Ezine http://annamarketing.com ============================================= This article is available for reprint in your opt-in ezine, web site or ebook. You MUST agree not to make any changes to article and RESOURCE BOX MUST be included. (c) 2002-2004 AnnaMarketing.com. All Rights Reserved