What do a down-sized engineer named Dilbert and a slightly built Keebler-elf sort of character by name of Clay Aiken have in common? They're both chart-toppers. Many have called this revenge of nerds. How will this affect your next book?

Trend spotter Faith Popcorn recently said that time is becoming more valuable than money. People would rather spend money to have more time. The effect? More home delivered goods, and more consumer conveniences. How can your book address this trend?

And finally... We're hearing more about "Politainers" these days: entertainers turned politicians. Are they serious politicians or figureheads? How will this affect future of politics? Planning a political novel? George Clooney for President!

If your topic doesn't have a trendy angle, create one. Figure out which part of trend you can grab onto and do that. Again, find a need and fill it. Keep your subject matter, book or PR campaign topical, trendy, and hip. That's what we did with this story. After all, who would have thought book promotion and a governor's race would have had anything in common?

Happy trend-spotting!

Penny C. Sansevieri The Cliffhanger was published in June of 2000. After a strategic marketing campaign it quickly climbed ranks at Amazon.com to #1 best selling book in San Diego. Her most recent book: No More Rejections. Get Published Today! was released in July of 2002 to rave reviews. Penny is a book marketing and media relations specialist. She also coaches authors on projects, manuscripts and marketing plans and instructs a variety of coursing on publishing and promotion. To learn more about her books or her promotional services, you can visit her web site at www.booksbypen.com. To subscribe to her free ezine, send a blank email to: mailto:subscribe@booksbypen.com Copyright  2004 Penny C. Sansevieri

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