Schwarzenegger is a guy who, while being well-known in movie world, is far less well-known in politics. During campaigning, he carefully avoided addressing issues Californians wanted to hear about. Nor did he ever stand on any one particular political platform. So, how did he win? He found a need and filled it. With recent indicators showing Californians leaving Golden State at alarming numbers, we desperately needed a boost.

Schwarzenegger's media team saw a need and filled it with an action hero who vowed to "terminate" traditional politics. Whether you believe Arnold will be a good governor or not, you have to admit he ran one heck of an amazing campaign.

While most of us can't afford pro team Arnold could, we can still effect changes in our book promotion campaigns that will turn tide in our favor. It's called trend-spotting. Many people make their living trend-spotting, and you can do same thing with a few clicks on web. Take a look at http://buzz.yahoo.com/ or http://50.lycos.com/. You want to anticipate a need and fill it.

To stay ahead of trends, our team at Authors Services spends considerable time brainstorming recent issues and how they'll affect various areas of our everyday life. These emerging trends are what we focus on as we prepare or launch a campaign.

If you're planning to write a book or preparing to work on your book promotion, take some time to study trends in your area of expertise. How will these trends look twelve or twenty-four months from now? How will that affect book sales down road? For example:

I'm sure your website is unique in content but it definitely has competitors through out Internet and probably it has other websites close to its field but not competing with one you have. How do like an idea to place your banner or text ad on pages of those websites? I bet you love it! Let me explain how you can do that. First of all you need to download and install on your server a piece of software that will allow you to track visitors from other sites. Other website owners should come to your website and sign up to get html code for button to be displayed on their websites. You may write them email to invite them to come to your website and register. Good explanation how both sites benefit from this step in that email may help a lot but be careful, email should be as personalized as possible as some webmasters may consider it spam and act accordingly reporting to your Hosting Provider.