Now it’s your turn. Think in terms of what’s in it for them and build yourself an “elevator speech.”

WRITTEN EXERCISE:

You know how some… (summarize and describe ideal clients you are speaking to or about) __________________________________________ …do, are or feel… (identify and summarize what your clients’ biggest and most immediate problems are) ___________________________________ Well, what I do is… (how your offering(s)solve their problems) The benefit (or result) of which is… (outcome of solution and all you’re your clients’ lives will be better after working with you) ____________________

You’ll only get one chance to make a first impression. Your “elevator speech” presents you and your business in a powerful and compelling way. Articulate your brilliance everywhere and anywhere you go and soon you’ll be booking yourself solid!

Stay tuned for Book Yourself Solid Key #6: Simple Selling Magic

Also be sure to ask yourself why you joined this particular business to begin with (aside from money!). Sometimes this will give you ideas of where your customers could be. For example, if you joined a bath and body company because of your concern for use of store brand soaps on your children, you may consider seeking out a group or message board of other mothers that share your same concern. Again, be sure to use signature lines targeted to those who your products are targeted to!

Of course this is just beginning. While you may choose to pay for simple advertising on some websites and newsletters (and this is fine!), if you are involved in community be respectful to current members. Don't just place ads and leave, but instead get to know those in community. Follow rules as you should within any community - don't post with assumption everyone will automatically buy from you. Build relationships, be helpful, and sales will follow!