Business: Book Yourself Solid Key #5: Go Forward With Gusto & Articulate What You Do

Book Yourself Solid Key #5: Go Forward With Gusto & Articulate What You Do

Written by Michael Port

Want your small business to flip instead of flop?! Statistically half of repparttar

entrepreneurs reading this will be out of business in three short years. Establishing a long standing, profitable and successful business absolutely depends on your ability to convey a clear message. A heartfelt message that tells clients exactly what you do, repparttar 138669

specific ‘invest-able opportunities’ you bring to repparttar 138670

table and all repparttar 138671

ways clients will have a bigger, better, fuller life as a result of working with you.

The attention span of your clients is short and they are bombarded with massive amounts of advertising, junk mail and spam. Cut through repparttar 138672 clutter and use solution speak that’s genuine and from repparttar 138673 heart.

People don't buy products or services. “Hi, I’m a business coach” is a technical and boring description of what I do. It will get lost in repparttar 138674 shuffle. Instead I use a short benefit driven message to capture repparttar 138675 attention of my ideal clients. I stay focused on my clients’ deep-rooted needs and how I can get them life changing results in a quick “30 second commercial” or “elevator speech.” Here’s a sample of my “elevator speech.”

“You know how many self-employed professionals feel frustrated and overwhelmed because they don’t have enough clients? Well, I coach them in repparttar 138676 7 keys to Booking Themselves Solid. The result is a thriving business with more clients than they can handle!”

3 Steps to Finding More Customers

Written by Kara Kelso

Step one: Knowing your Customer

To find your ideal customer, you first have to know them. Other than repparttar fact your future customer wants your products, what else do you know about them? Ask yourself some of repparttar 138645 following questions:

1. What hobbies do your customers have? 2. Do they have children? 3. Do they prefer buying online or offline? 4. What are their fears/concerns? 5. What makes them happy?

Step two: Finding Your Ideal Customer

The next step is a piece of cake! Once you discover what your ideal customer's interests hobbies, and lifestyle is, finding them is repparttar 138646 easy part. There are TONS of message boards, groups, newsletters, and websites dedicated to specific groups of people. You can do some research to find these places on Yahoo Groups, Ezine Directories, or just by searching.

Step three: Discover Your Own Interests

Take a minute to realise your own hobbies and interests. Do you like to read and sell coffee or candles? Join a message board that talks about books and get to know others there. Make sure to put your business in your signature line! Use a creative ad such as "Relax with a cup of (your company's name) coffee and a good book", or "Relax with a (company name) scented candle and a good book". Try and get as creative as possible so your signature line really stands out and makes other want to click.

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